CANNES, France, May 3, 2024 /PRNewswire/ -- Campari returns
to the red carpet on 14th-25th May 2024. The iconic red bitter brand continues
its role as Official Partner to the Festival de Cannes for the third consecutive year.
Festival de Cannes is one of
the most anticipated, watched, and glamorous film festivals
worldwide. Campari, meanwhile, has a longstanding connection with
the world of cinema, having supported the industry and championed
its film-making talent for the last 40 years.
It's apt, then, that Campari has chosen the opening of the
77th Festival to launch its We Are Cinema
campaign. Its role is to acknowledge human stories as the
inspiration for some of the world's greatest cinema. Building on
Campari's role as curator of aperitivo occasions, Campari
celebrates those real-life moments that become remarkable stories.
Viewers of the new campaign can expect a melody of cinematic
moments artistically brought to life and told through the vivid red
lens of Campari's creativity.
As both festival and campaign unfurl, Campari will again host
and promote a series of events from the Campari Lounge in
the Palais de Festival, over-looking the famous red-carpet.
This year, the brand also introduces Hyde Beach by Campari, a new iconic space on
Boulevard de Croisette, where stars and guests will be welcomed,
and events hosted throughout the festival.
Amongst their exciting programme, Campari is honoured to
announce both new and returning collaborations:
Cole
Walliser will be based in the Campari Lounge,
interviewing guests and celebrities. The director and celebrity
host, famous for the behind-the-scenes GlamBOT clips, will eagerly
tune into his entertaining dispatches covering the red-carpet
action from the lounge.
Campari is also rejoining forces with The
Hollywood Reporter, recording a special festival edition of the
Awards Chatter podcast with Kevin
Costner – director, writer, producer and star of
Horizon: An American Saga. Costner will join THR's Executive
Editor of Awards, Scott
Feinberg, live to talk about his returning to the big
screen Western, premiering at this year's Festival de Cannes.
One of the most anticipated events has to be the
Official Cannes After Party for Furiosa: A Mad Max
Saga. During the festival Campari will host this
star-studded event at Hyde
Beach by Campari in celebration of the latest
instalment of this epic franchise.
Campari will also partner for the third year
with Breaking Through The Lens, a non-profit organisation
which empowers women in film by facilitating access to vital
funding. Together, they will host the 'Crossing Borders' gala to
celebrate women who have transcended cultural borders. The evening
will include a panel discussion with globally renowned actress,
Diane Kruger, who will be joined by
other industry figures - including Campari Group Head of Marketing,
Julka Villa - to share their own unique experiences.
The 77th Festival also marks the
debut of Campari's partnership with Soho House, to host a
one-of-a-kind creative film competition. Supporting and honouring
emerging film talent, it focuses on the elements of life that
transform the ordinary into the extraordinary, similar to the role
of Campari in mixology.
Campari is more than an aperitif. With such unmistakable
characteristics, the brand has long been a source of passionate
inspiration. Since its birth, Campari has always been at the
forefront of cocktail culture, inspiring passion in bartenders
across the world. With Camparino in Galleria, master mixologists,
serving up their famed cocktails - including Negroni and Campari
Spritz – the Campari Lounge and Hyde
Beach by Campari are the perfect places to raise a toast to
inspiring stories and the talent behind them.
Campari Group Head of Marketing, Julka Villa
comments: "We are delighted to return to Festival de
Cannes, this year bringing our
passion for cinema and stories through our global We Are
Cinema campaign to the iconic Festival setting. With a strong
and enduring legacy in the cinema world, creativity and
passion remain at the heart
of everything we do. This year, we look forward to continuing to
bring this to our audience through a programme of remarkable
moments throughout the Festival."
Please follow Campari's social media channels for
further information @campariofficial.
#CampariCinema #WeAreCinema #Cannes2024
#FestivalDeCannes #DrinkResponsibly
www.campari.com
https://www.youtube.com/EnjoyCampari
https://www.facebook.com/Campari
https://instagram.com/campariofficial
ABOUT CAMPARI
Campari, the iconic, Italian red spirit
sitting at the heart of some of the world's most famous cocktails.
Campari was founded in Milan in
1860 by Gaspare Campari, and pioneered by his son, Davide, who
created something so distinctive and revolutionary that its secret
recipe has not been altered since. Vibrant red in colour, Campari's
unique and multi-layered taste is the result of the infusion of
herbs, aromatic plants and fruit in alcohol and water. As well as
being unique and distinctive, Campari is extremely versatile,
offering boundless and unexpected possibilities. As a source of
this passionate inspiration since its creation seen through its
founders' creative genius, artists in different fields and the
world's best bartenders, Campari stimulates your instincts to
unlock your passions, inspiring limitless creations.
ABOUT CAMPARI GROUP
Campari Group is a major player in
the global spirits industry, with a portfolio of over 50 premium
and super premium brands, spreading across Global, Regional and
Local priorities. Global Priorities, the Group's key focus, include
Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand
Marnier. The Group was founded in 1860 and today is the
sixth-largest player worldwide in the premium spirits industry. It
has a global distribution reach, trading in over 190 nations around
the world with leading positions in Europe and the Americas. Campari Group's
growth strategy aims to combine organic growth through strong brand
building and external growth via selective acquisitions of brands
and businesses. Headquartered in Milan,
Italy, Campari Group owns 22 plants worldwide and has its
own distribution network in 26 countries. Campari Group
employs approximately 4,700people. The shares of the parent company
Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM)
have been listed on the Italian Stock Exchange since 2001.
For more information: http://www.camparigroup.com/en.
Please enjoy our brands responsibly.
ABOUT FESTIVAL DE CANNES
The Festival de Cannes is an event that brings together the
world's film professionals around an official competition and an
International Film Market, whose highly media-oriented aspect makes
it one of the first annual international events, contributing to
the world cinematic influence.
ABOUT CAMPARINO
Camparino in Galleria is the
legendary bar opened by Davide Campari in Milan's Galleria Vittorio Emanuele II in 1915.
The bar was opened opposite to Caffè Campari, the
establishment opened by Gaspare Campari - Davide's
father and the creator of the bitter
liqueur - in 1867. An instant hit with the people of Milan, the bar became synonymous with the
city's aperitivo tradition and in 2015 marked its 100th
anniversary. Following a renovation project, the bar reopens to the
public in autumn 2019 with a refreshed identity and food and drink
offering designed to consolidate its status as one of the most
influential establishments in the world for lovers of mixology and
gastronomic innovation.
Video - https://www.youtube.com/watch?v=CvXtxwfBNcQ
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