HOLLAND,
Mich., May 2, 2024 /PRNewswire/ -- JR
Automation, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501),
unveils a new brand strategy that is more aligned with the distinct
values and capabilities that differentiate the company, while
further positioning them for growth as the market continues to
rapidly evolve.
For over forty years, JR Automation has led the market in
designing and building custom automation solutions for leading
manufacturers and distributors worldwide, integrating their
advanced systems with their digital technologies to provide clients
the edge needed to thrive in their industry. As a Hitachi Group
Company, JR Automation's customers now have access to a global
network of industrial, technical, and digital expertise to help
advance their operations to compete. This new brand messaging
focuses on highlighting their talented global team, emphasizing
co-creation and partnership with their customers, and leverages the
company's diverse experience.
"We are excited to showcase our new, elevated brand expression,"
said Chris Dolbow, Vice President of
Marketing for JR Automation. "The new brand leverages a global,
tech-forward design and the messaging showcases our dedication to
collaborating with clients to find innovative solutions."
"The move is intentional," states Dave
DeGraaf, Chief Executive Officer. "It enables us to better
communicate the approach and capabilities that set us apart and
aligns with our position as a forward-thinking global innovator. I
believe it also recognizes our growth beyond West Michigan and our integration with
Hitachi."
Visit JR Automation's website for an introduction to their
updated brand direction, or visit them at the AUTOMATE 2024 show in
Chicago or the SEMICON Southeast
Asia show in Kuala Lumpur,
Malaysia to physically experience their new look.
Follow JR Automation on social media for the latest updates.
LinkedIn | Facebook | X (Formerly Known as Twitter)
ABOUT JR AUTOMATION
Established in 1980, JR Automation is a leading provider of
intelligent automated manufacturing technology solutions that solve
customers' key operational and productivity challenges. JR
Automation serves customers across the globe in a variety of
industries, including automotive, life sciences, consumer products,
and more.
In 2019, JR Automation was acquired by Hitachi, Ltd. in a
strategic effort towards offering a seamless connection between the
physical and cyberspace for industrial manufacturers and
distributers worldwide. With this partnership, JR Automation
provides customers a unique, single-source solution for complete
integration of their physical assets and data information, offering
greater speed, flexibility, and efficiencies towards achieving
their Industry 4.0 visions. JR Automation employs over 2,000 people
at 20+ manufacturing facilities in North
America, Europe, and
Asia.
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SOURCE JR Automation