Iterable also unveiled Brand Affinity
Reporting, WhatsApp integration, and Smart Segmentation,
revolutionizing the way marketers engage with their
customers
Iterable, the AI-powered customer engagement platform, unveiled
several new capabilities as part of its 2024 Product
Announcement at their spring customer conference, Activate
Summit. Leading the impressive lineup of new additions is
Journey Assist, a groundbreaking new feature powered by
generative AI that enables users to build Journeys faster and more
intuitively using natural language prompts. Alongside Journey
Assist, Iterable also introduced Brand Affinity Reporting
for deeper customer sentiment insights, native WhatsApp
integration to expand global reach, and enhanced Smart
Segmentation for more dynamic and precise audience
segmentation.
These new features and innovations are designed to empower
marketers to create impactful customer experiences with ease, reach
global audiences at scale, and optimize customer interactions based
on AI-driven insights.
“Today’s marketers face immense pressure to
deliver personalized, impactful experiences to global audiences
with speed and efficiency, all while navigating an increasingly
complex technology landscape,” said Andrew Boni, CEO and co-founder
of Iterable. “The innovations in our 2024 Product Announcement
directly address these pain points; with these new features,
marketers can lift up to focus on higher value, more strategic
pursuits to craft exceptional customer experiences that drive
growth and create not just happy customers, but die-hard brand
advocates. We’re thrilled to have had the opportunity to announce
and showcase these game-changing capabilities on stage at our
Activate Summit, in front of the next generation of marketing
leaders.”
Iterable’s announcement reflects key trends reshaping the
industry, including the potential for generative AI to ignite
marketing efficiency and creativity, the importance of engaging
consumers on their preferred mobile channels worldwide, and rising
expectations for self-serve, approachable AI tools that marketers
can trust.
Revolutionizing Journey-Building with Generative AI Journey
Assist
This game-changing feature harnesses the power of generative AI
to revolutionize the way marketers create and enhance customer
journeys. With Journey Assist, marketers can now leverage
prompt-based AI to instantly create custom-designed new journeys or
efficiently enhance existing ones. This intuitive, user-friendly
tool addresses the common challenges marketers face when designing
complex journeys, saving time and allowing them to focus on
crafting exceptional customer experiences.
According to a recent study conducted by Iterable in
collaboration with Wakefield Research, nearly half (47%) of
marketers are attracted to artificial intelligence for its
potential to enhance efficiency. Journey Assist brings this power
of productivity to life by deeply integrating AI into the journey
creation process; This innovative tool transforms the way marketers
build powerful, personalized customer journeys, enabling them to do
so with unprecedented speed and efficiency.
With Journey Assist, marketers can leave behind the tedious and
time-consuming process of manual journey creation and embrace a new
era of marketing productivity, ultimately driving better
engagement, conversions, and customer loyalty in today’s fast-paced
digital landscape.
As the market rapidly adopts AI, Iterable stays ahead by
consistently incorporating AI capabilities deeply into the heart of
its platform, offering differentiated solutions that set the
company, and their customers, apart.
“My favorite feature in Iterable is the
journey builder. I just love how open and free it is—you can easily
move tiles around, disconnect them, or experiment with different
layouts,” shared Naomi Eshleman, Sr. Lifecycle Marketing Manager at
Rocksbox, the ultimate jewelry rental subscription box. “It truly
inspires the creative process. With the upcoming advancements in AI
journey building, I anticipate an even smoother, faster, and more
intuitive experience. This means more time back for our team to
focus on what truly matters—innovating and delivering exceptional
experiences to our customers.”
Expanding Global Reach with Iterable’s Native WhatsApp
Integration
WhatsApp has emerged as the leading mobile messaging app
globally, with over 2 billion monthly active users exchanging over
140 billion messages daily. With an over 85% market penetration
rate in parts of Latin America, Asia Pacific, and Europe, and a
growing presence of nearly 100 million users in the United States,
WhatsApp has emerged as an indispensable channel for businesses
seeking to engage customers on a truly global scale.
With the introduction of WhatsApp — a cost-effective and
conversational alternative to SMS — Iterable further strengthens
its robust suite of native, mobile-first channels, which already
includes SMS, Embedded, and Push, alongside foundational
capabilities and traditional channels like Email. Marketers can now
engage with their customers across the globe using dynamic,
personalized, automated messages enriched with images, videos, and
interactive snippets, delivering a richer two-way communications
experience for customers—all within the Iterable platform.
Iterable’s WhatsApp integration allows businesses to increase
reach and engagement with global audiences in a secure and reliable
messaging environment. Marketers can send personalized messages
based on customer preferences, support automated campaigns across
the customer lifecycle, and enable interactive communications
through quick-reply messages. By seamlessly incorporating WhatsApp
into cross-channel strategies, Iterable’s native integration
creates cohesive, mobile-first experiences that drive customer
loyalty and engagement, ultimately enabling marketers to build a
comprehensive mobile strategy that resonates with customers
worldwide.
Empowering Marketers to Target Precise and Dynamic Audiences
with Ease: Smart Segmentation
With Smart Segmentation, Iterable is revolutionizing
segmentation, a critical part of marketers’ everyday experience
with Iterable and a key way they access and leverage customer data.
Built on Iterable’s flexible Data Engine, and designed with a
user-friendly interface and intuitive workflow design, Smart
Segmentation enables marketers of all technical abilities to easily
build instant segments by unifying and activating data.
58% of marketers cite complex data systems as a major obstacle
to owning their data strategy and more than 30% of time wasted
chasing data. Smart Segmentation addresses these challenges by
streamlining the audience segmentation process and enabling more
precise and effective targeting. It offers intuitive, real-time
contextual insights that allow marketers to enhance their segments
with additional attributes and event signals, and Intelligent
guardrails to ensure the selection of appropriate fields for
segmentation.
Smart Segmentation allows marketers to construct sophisticated
audience segments with ease, eliminating the need for extensive
technical knowledge or resources. This free feature enhances
usability, accelerates marketer agility, and reduces reliance on
technical teams, enabling marketers to be self-sufficient and drive
better business outcomes.
Unleashing the Power of Customer Sentiment with Brand
Affinity Reporting
Brand Affinity Reporting empowers marketers with AI-powered
insights to drive more effective orchestration decisions. With this
new capability, marketers can now review Brand Affinity scoring and
insights at the aggregate campaign level, uncovering the complex
interplay between audience, content, and messaging. These deeper
strategic insights enable marketers to make data-driven decisions
that optimize their orchestration strategies and deliver more
personalized, relevant communications to their audience.
Brand Affinity Reporting builds upon Iterable’s AI-Powered Brand
Affinity, which labels user sentiment at the individual level.
Iterable customers like Global66, Redbubble, and RealSelf leverage
Brand Affinity to drive revenue and results.
Brand Affinity Reporting tackles the challenges marketers face
in understanding the drivers of customer sentiment change over
time. With Explainable AI at the user level and reporting at the
aggregate level, marketers can access actionable intelligence that
unlocks deeper insights and optimizes customer engagement.
By providing a clear view of how customer emotions evolve in
response to campaigns, Brand Affinity Reporting enables marketers
to build trust, demonstrate value, and optimize their strategies,
reflecting Iterable’s commitment to providing powerful,
user-friendly AI tools that foster meaningful customer connections
and drive results.
Supercharging Smart Ingest with 10 New Data Sources
Earlier this year, Iterable introduced the new Ingest Toolkit,
featuring Smart Ingest, a powerful Iterable-native feature
co-developed with Hightouch, the leading Composable Customer Data
Platform (CDP). Smart Ingest directly links leading cloud data
platforms to Iterable, empowering marketers to consolidate all
their valuable customer data in one place. With Smart Ingest,
marketers can swiftly activate new data in experiments, enhance
audience targeting, and deliver more personalized cross-channel
communications — all from Iterable. By leveraging Smart Ingest,
marketers can take charge of their data strategy and dramatically
reduce their dependence on technical resources, revolutionizing the
way they approach data management.
As part of this announcement, Iterable is unveiling 10
additional data sources for Smart Ingest, bringing the total to 14
different data cloud providers to further streamline data
activation and enhance the return on investment in their customers’
martech stacks. With these additional sources, more marketers can
activate more of their data on Iterable.
To learn more about Iterable’s 2024 Product Announcement and how
these new capabilities empower marketers to be cutting-edge
strategists, visit https://iterable.com/whats-new/.
About Iterable
Iterable is the AI-powered customer communication platform that
helps organizations like Redfin, Priceline, Calm, and Box to
activate customers with joyful interactions at scale. With
Iterable, organizations drive high growth with individualized,
harmonized and dynamic communications that engage customers
throughout the entire lifecycle at the right time.
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version on businesswire.com: https://www.businesswire.com/news/home/20240501811937/en/
Lauren Kopulsky Head of Corporate Communications
comms@iterable.com