New AI-powered strategic research solutions
provide smarter, faster insights by summarizing the most relevant
data in seconds to boost strategic decision-making and market
responsiveness
New solutions allow organizations to harness
the power of 35 million panelists and streamlined research methods
for precise, powerful market analysis
SALT
LAKE CITY, May 1, 2024 /PRNewswire/ -- QUALTRICS
X4 -- Qualtrics, the leader and creator of the experience
management category, today unveiled new AI-powered capabilities
within its Strategy & Research Suite™ that provide
organizations with valuable insights on market trends, unmet
consumer needs and growth opportunities.
New strategic research capabilities enable businesses to tap
into 35 million unbiased panelists in seconds, easily conduct
moderated interviews online, capture nuanced feedback from video
recordings and bring together the millions of data points that make
up all of the research and feedback across an organization in a
single, searchable research management system.
Together, these quantitative and qualitative research solutions
help organizations identify key patterns, themes and sentiments
from customer and prospect feedback, informing future strategy
while drastically reducing effort in transcription and
analysis.
"Organizations need an always-on research platform in order to
stay competitive, spot trends, and seize market opportunities,"
said Brad Anderson, President of
Product, UX and Engineering at Qualtrics. "With Qualtrics' new
AI-powered solutions and the ability to consolidate quantitative,
qualitative and even external research on a single platform,
businesses can make the most of every insight in order to make
strategic decisions about future product, service and experience
choices that attract new customers and increase revenue."
Qualtrics AI-powered solutions in XM for Strategy &
Research maximize research investments and deliver insights
faster
- Qualtrics Research Hub revolutionizes how teams access,
collaborate on, and leverage their research by offering a
comprehensive repository of every piece of research ever conducted
by an organization, including research conducted by agencies,
publications or reports outside of the Qualtrics platform. This
includes brand studies, product insights, customer feedback, market
insights, and more.
With Qualtrics AI, researchers can intelligently search a variety
of insights in order to instantly find relevant studies and
summaries of findings, saving teams and whole departments time and
money.
- Video feedback can capture more content than traditional
open-ended text responses, while also providing a richer
understanding of feedback by allowing a researcher to see a user's
facial expressions and hear the tone of voice. Qualtrics AI
capabilities in video feedback enable researchers to instantly
analyze hours of video submissions and generate key themes, top
quotes and insights, reducing the time they spend manually poring
over hours of video.
- Moderated user testing enables UX researchers to
schedule and conduct live one-on-one, moderated interviews with
respondents remotely through the Qualtrics platform. The live
interviews are automatically recorded, translated and analyzed and
Qualtrics AI will summarize the most relevant feedback and themes.
This all-in-one feature helps organizations capture nuanced
insights about their digital experience from body language, facial
expressions, and other subtle behaviors. With editing capabilities
built right into the product, researchers can edit videos and build
highlight reels to tell data-driven stories and help people easily
understand experience data to make faster, more accurate decisions
about their digital experiences or products.
With these new qualitative research capabilities, researchers can
consolidate, share and collaborate using insights from these
longform videos alongside other qualitative and quantitative
research and data within the Qualtrics platform.
- Online panels is a new self-service solution that makes
research easier than ever, tapping into Qualtrics' network of more
than 200 panel partners to allow users to choose a target audience
from the most popular sample profiles and launch panels in minutes.
These pre-screened panels provide relevant, reliable insights and
minimize the risk of biased data. With native integration to the
Qualtrics platform, researchers can consolidate vendors and get a
powerful, holistic view of their organization's data that
highlights the most actionable insights.
Additional Information
- Video feedback is available today.
- Online panels, moderated user testing, and Research Hub are
currently in private preview and will be available in public
preview shortly.
- You can learn more about XM for Strategy & Research at
https://www.qualtrics.com/strategy/
About Qualtrics
Qualtrics, the leader and creator of the experience management
category, is a cloud-native software platform that empowers
organizations to deliver exceptional experiences and build deep
relationships with their customers and employees. With insights
from Qualtrics, organizations can identify and resolve the
greatest friction points in their business, retain and engage top
talent, and bring the right products and services to market. Nearly
20,000 organizations around the world use Qualtrics' advanced AI to
listen, understand, and take action. Qualtrics uses its vast
universe of experience data to form the largest database of human
sentiment in the world. Qualtrics is co-headquartered in
Provo, Utah and Seattle. To learn more, please visit
qualtrics.com.
Contact: press@qualtrics.com
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SOURCE Qualtrics, LLC