SAN
FRANCISCO, April 18, 2024 /PRNewswire/ -- Sojern, the
leading travel marketing platform, is excited to announce the
latest members of its esteemed 2024 Destinations Advisory Board.
This board, composed of influential leaders in North America, has expanded with exceptional
new members and convened in New York
City yesterday.
Marking the first-ever 2024 meeting in NYC, Janette Roush, EVP of Marketing & Digital at
New York City Tourism + Conventions, shared, "We are pleased to
host and gather influential leaders for insightful dialogues,
valuable exchanges, and progressive growth to meet the evolving
demands of destinations. For several years, we have collaborated
with Sojern as our digital marketing partner for both international
and domestic strategies. With the advancements in AI shaping the
travel landscape, we believe it's a prime opportunity to convene
with fellow thought leaders. Together, we can delve into market
analysis and mutually enhance our knowledge."
As Sojern continues to invest in destination solutions, these
experts will collaborate and learn from each other to address
unique needs and pave the way for the future. The 2024 board of
advisors is comprised of forward-thinking destination leaders with
decades of tourism experience and a wealth of knowledge. The
advisors include:
- Brett Laiken, Sr. Vice
President, Visit Florida
- Cory Jobe, President & CEO,
Great Rivers & Routes Tourism Bureau
- Erika DiProfio, Associate VP of
Global Brand Advertising, Visit California
- Janette Roush, EVP of
Marketing & Digital, New York City Tourism + Conventions
- Jennifer Walker, SVP & CMO,
Visit Dallas
- Leah Chandler, CMO, Discover
Puerto Rico
- Nicole Stacey, Vice President,
Destination Development, Visit Pensacola
- Robin McClain, CMO, Destination
DC
- Stephen Hoshaw, Sr. Director of
Tourism Marketing, Eugene Cascades
& Coast
- Stuart Butler, CMO, Visit Myrtle
Beach
Sojern has been a reliable partner for destination marketing
organizations (DMOs), providing cutting-edge solutions to boost
visitation and highlight the economic benefits of digital marketing
programs. Leveraging travel data from a vast network of global
partners, including flight and hotel bookings, Sojern empowers
destination customers with unparalleled traveler insights,
multichannel scalability, and customized co-op strategies. Sojern
also reaches diverse audiences with a focus on diversity, equity,
and inclusion, sustainability, and meetings and event planners.
"It is such an honor and privilege to spend time with some of
the most forward thinking DMO marketers on the planet. Their
collective voice helps to drive our decisions on how to productize
our business. This influence extends from the insights we offer to
developing distinct market segments (DEI, Meetings &
Conventions, Sustainability), to exploring emerging platforms like
social media, CTV, and SEM," said Richard Black, Global Vice President of
Destinations at Sojern. "It is up to us to build opportunities
that make every dollar count which ultimately shapes the stories
our clients are telling about us."
To learn more about how Sojern collaborates with destination
marketers, please visit: www.sojern.com/destinations.
About Sojern
Sojern is a leading travel marketing platform designed to
boost growth and profitability for the travel industry. The Sojern
Travel Marketing Platform is a set of easy-to-use software and
services that delivers unrivaled traveler insight, intelligent
audiences, multichannel activation and optimization, and a
connected guest experience—all in one place. More than 10,000
travel marketers rely on our platform annually to find, attract,
convert and engage travelers. Founded in 2007, Sojern is
headquartered in San Francisco,
California with teams in the Americas, Europe, Middle
East and Africa, and
Asia Pacific.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/sojern-introduces-new-members-to-destinations-advisory-board-in-new-york-city-302119439.html
SOURCE Sojern