JCPenney Launches New Rewards and Credit Program Where Customers Get More, Earn More and Save More
April 17 2024 - 9:03AM
Business Wire
Designed to deliver up to half a billion
dollars back to customers, this free, simplified program is part of
the retailer’s commitment to making every trip and dollar count
through a more rewarding experience.
JCPenney will also offer exciting opportunities
to earn even more rewards, including additional savings in-store
and the chance to meet NBA legend and JCPenney brand ambassador,
Shaquille O’Neal.
JCPenney today announced the launch of its new JCPenney Rewards
and Credit Program, a free loyalty program that offers a simpler,
even more compelling experience with the potential to deliver half
a billion dollars back into the pockets of America’s diverse
working families.
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JCPenney’s new Rewards and Credit Program
will provide great value for customers, helping them get more, earn
more and save more during every trip. (Photo: Business Wire)
Last year, JCPenney announced a $1 billion reinvestment plan to
further improve customer experience and operational efficiencies.
Now, with more than 20 million Rewards Members that consistently
shop at JCPenney an average five times per year, JCPenney will
ensure all customers feel rewarded through its ongoing commitment
to making every dollar and every trip count. The new Rewards
Program will double the rate at which Rewards members earn points,
ensuring every Rewards member gets money back, every year – no
matter what.
The introduction of the new Rewards and Credit Program is the
latest example of JCPenney’s longstanding history of rewarding
customers and providing access to affordable fashion.
“We want every trip to JCPenney to be worth it. We want it to be
easier to take advantage of our rewards, easier to reach rewards
milestones, and to make it a sure thing that every member sees
rewards each year,” said Katie Mullen, chief customer officer,
JCPenney. “Enhancing our Rewards Program is an important piece of
how we bring value to our customers, but not the only piece. We’re
already known for offering the widest range of accessible fashion
across beauty, home, apparel, fine jewelry, salon and more, and we
want to continue to earn the loyalty of America’s diverse working
families.”
Enhancements to JCPenney’s Rewards and Credit Program
JCPenney’s new Rewards and Credit Program will provide great
value for customers, helping them get more, earn more and save more
during every trip:
- Get More. In addition to offering style and quality at
great prices every day, JCPenney’s Rewards Program is free to join,
guarantees $20 in CashPass Rewards and allows rewards to be stacked
on top of other coupons and can be used on any purchase.
- Earn More. Customers who join JCPenney’s Rewards program
will reach rewards up to two times faster, earning at least one
CashPass point per $1 spent and receiving a $10 CashPass Reward
when they hit $200. JCPenney has also standardized their Rewards
Program, offering members incentives including a $10 CashPass
Reward just for joining and another $10 CashPass Reward on their
birthday.
- Save More. Customers who are JCPenney cardholders will
save even more, getting JCPenney’s Best Price Guarantee and earning
CashPass Rewards 50% faster than ever before when using a JCPenney
Credit Card for purchases. Cardholders will earn 1.5 CashPass
points per $1 spent, receive a $10 CashPass Reward when they spend
$133, and enjoy an extra 35% off their first purchase with their
JCPenney Credit Card.
Score More Rewards
JCPenney is also offering exciting opportunities to unlock
additional savings and earn even more rewards, including the chance
to meet NBA legend and JCPenney brand ambassador, Shaquille O’Neal,
who embodies the sentiment of more, more, more as much as
JCPenney’s Rewards Program.
- More, More, More Event. In the spirit of reliving the
singular time he made a three-point shot during his NBA career,
Shaq is partnering with JCPenney to share how Rewards members can
get more, earn more and save more during JCPenney’s More, More,
More Event. On May 4, anyone who comes to their preferred JCPenney
location between 11 a.m. and 1 p.m. local time, signs up for
Rewards or shows their Rewards status and takes Shaq’s challenge to
score a three-point basket into a shopping cart will receive a
mystery coupon worth at least $10 and up to $100 off, while
supplies last.
- Score More Points Social Giveaway: Rewards members are
also invited to film their attempt to shoot a three-point basket
and share it on social with #JCPRewards for the chance to be the
one lucky fan selected to meet Shaq in-person and show off their
three-point skills later in the year.
For more information about JCPenney Rewards and Credit Program
or to learn more about upcoming events at the retailer, please
visit JCPenney.com.
ABOUT JCPENNEY
JCPenney is the shopping destination for America’s diverse,
working families. With inclusivity at its core, the Company’s
product assortment meets customers’ everyday needs and helps them
commemorate every special occasion with style, quality and value.
JCPenney offers a broad portfolio of fashion, apparel, home, beauty
and jewelry from national and private brands and provides personal
services including salon, portrait and optical. The Company and its
50,000 associates worldwide serve customers where, when and how
they want to shop – from jcp.com to more than 650 stores in the
U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American
brand by continuing its legacy of connecting with customers through
shopping and community engagement. Please visit JCPenney’s Newsroom
to learn more and follow JCPenney on Facebook, Instagram, and
Twitter.
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