NEW
YORK, April 16, 2024 /PRNewswire/ --
La Roche-Posay is proud to announce that it was the fastest
growing skincare brand in 20231, for the
second year in a row! According to NielsenIQ, the industry leader
in market CPG research, the brand ranked first among top 20 brands
based on dollar sales growth for full-year 2023 vs. full-year
2022.
Recommended by over 90,000
dermatologists2, La Roche-Posay has always
been committed to pioneering life-changing skincare for all.
Partnering with dermatologists worldwide, the brand has cemented
its place at the forefront of skincare science and research,
formulating safe and effective products that are dermatologist
developed and tested. All La Roche-Posay products are developed
using a strict formulation charter with a minimal number of
ingredients and undergo stringent clinical testing for efficacy and
safety.
This exciting achievement was supported through various key
programs that La Roche-Posay executed throughout 2023.
#SAVEOURSKIN DAY & RECORD-BREAKING SKIN CANCER
PREVENTION
As the worldwide expert in sun protection, La
Roche-Posay is on a mission to raise awareness of sun safe
behaviors to prevent skin cancer, including annual skin cancer
screenings by a dermatologist. Throughout a two-day pop-up
activation on April 30th and
May 1st (Melanoma Monday) at Hudson
Yards in New York City, La
Roche-Posay kicked off Melanoma Awareness Month to spread the
mission of sun safety and encourage life-saving behavioral change.
The large-scale activation allowed thousands of people, who may not
have access to a dermatologist, to receive a free and private skin
check performed by a certified dermatology provider from Schweiger
Dermatology Group.
The brand hosted over 3,000 public skin cancer screenings across
two days at their biggest SOS campaign in the USA. La Roche-Posay in partnership with
Schweiger Dermatology Group broke the Guinness World Records title
for the most skin cancer screenings in eight hours at one location
with 1,899 skin cancer screenings, beating the previous record of
963! Additionally, for every skin cancer screening conducted, La
Roche-Posay donated $5 to the
American Cancer Society resulting in a total donation of
$15,000.
ACNE POSITIVITY DAY LAB
In 2020 , La Roche-Posay
founded Acne Positivity Day on September
1st - a day to spread acceptance for all skin, encourage
others to embrace their unique skin journeys, and foster healthy
relationships between people and their skin. In 2023, the brand
hosted a consumer pop-up experience on July
21st in New York City to
foster an intimate, inspirational community destigmatizing the
reality of acne, empowering attendees to embrace their unique
beauty and imperfections in a day of self-love and celebration. The
pop-up featured an immersive "Science of Skin" exhibit, a zen
meditation lounge, Doodle Bar with custom art done by local
artists, and a Positivity Photo Booth - plus, free La Roche-Posay
skincare samples!
LA ROCHE-POSAY & FELLOWSHIPS
La Roche-Posay is
also heavily committed to supporting the next generation of
dermatologists. In 2023, the brand partnered with the Women's
Dermatologic Society (WDS) for the second year in a row to sponsor
a Fellowship in the Department of Dermatology at Howard University's College of Medicine for UIM.
The Fellowship was created to increase representation of minority
groups in dermatology.
Additionally, the brand was proud to support the Skin of Color
and Pigmentary Disorders Research Fellowship at the Keck School of
Medicine of University of Southern
California (USC.) Under the
fellowship, students conduct important dermatologic research with a
focus on skin of color, pigmentation, and diversity. Dermatology is
one of the most competitive medical specialties and one of the
least diverse. Black dermatologists comprise just 3% of those
practicing, and Hispanic dermatologists comprise just
4.2%3. A fellowship of this nature can be a step in
securing a spot in dermatology residency programs.
SUN SAFETY AT PREMIERE SPORTING EVENTS
For the second year in a row, La Roche-Posay served as a proud
sponsor of the US Open to help raise awareness of sun safe
behaviors, including daily sunscreen use on and off the tennis
courts to help reduce the risk of skin cancer, the most common
cancer in America. In addition to providing sunscreen samples to
attendees, the brand also be offered access to free, dermatological
advice from New York State
board-certified Dermatologists. The brand also announced its
partnerships with tennis stars Madison
Keys and Francis Tiafoe and most recently, Jannik Sinner, with the goal of raising
awareness of sun protection as a matter of public health.
Additionally, the brand became the first-ever official sunscreen
sponsor of the Professional Pickleball Association's Carvana PPA
Tour. The Carvana PPA Tour focuses on outdoor tournaments in
locations across the country where risk of sun exposure may be
higher such as Florida,
Southern California, Texas and more. Attendees had the opportunity
to receive free sunscreen samples and access to board-certified
dermatologists who provide sun safety education and advice.
SUPPORTING ONCOLOGY & THE HEALING POWER OF TOUCH
CAMPAIGN
In partnership with the Union for International
Cancer Control (UICC), La Roche-Posay was proud to raise even more
awareness and have an even greater impact within its "Healing Power
of Touch'' campaign with the launch of its first digital learning
platform, cancer-support.com. This learning portal empowers
cancer patients and caregivers with the training they need to
improve lives, starting from just 15 minutes of education. 80% of
patients confirm that supportive care has helped them in their
management of their diagnosis4, making
training essential. La Roche–Posay is currently the only skincare
brand to partner with the UICC, supporting it in its mission to
convene key stakeholders, build capacity and build advocacy. La
Roche-Posay was proud to act as an
official sponsor for World Cancer Day 2023, an initiative created
and managed by UICC.
In October, La Roche-Posay was proud to be an official partner
for this year's World Cancer Leaders Summit (WCLS), the most
important annual, high-level policy meeting dedicated exclusively
to influencing global decisions which impact cancer control hosted
by the Union for International Cancer Control (UICC). The event
brings together global health leaders and key decision makers from
around the world to debate emerging global issues related to
cancer, and provide a vital forum to secure a coordinated,
cross-sector global response.
"As a brand who has always been confident in the strength and
efficacy of our products, we are so proud of this incredible
achievement and greatly appreciate the hard work and dedication of
our partners who have helped make this possible. La Roche-Posay is
proud to be committed to pioneering life changing skincare for all,
powered first by innovation and education. We're so excited for
what's to come!" – Guillaume Monsel, Vice President, Marketing
& Digital, La Roche-Posay
To learn more about SOS - Save Our Skin:
https://www.laroche-posay.us/cancer-support/saveourskin.html
To learn more about Acne Positivity Day:
https://www.laroche-posay.us/acne-positivity.html
To learn more about the US Open sponsorship:
https://www.laroche-posay.us/usopen.html
To learn more about Women's Dermatologic Society (WDS):
https://www.womensderm.org/
To learn more about the USC Skin of
Color and Pigmentary Disorders Program:
https://keck.usc.edu/dermatology/training-and-education/diversity-and-Inclusion/usc-skin-of-color-and-pigmentary-disorders-program
To learn more about the Healing Power of Touch Campaign:
https://www.laroche-posay.us/cancer-support/power-of-touch.html
La Roche-Posay products can be purchased at
CVS, ULTA, Target, Walgreens/Duane
Reade, Rite Aid
and online at www.laroche-posay.us, Amazon, Dermstore,
LovelySkin, SkinStore.
ABOUT LA ROCHE-POSAY
Recommended by 90,000
dermatologists worldwide, La Roche-Posay's mission is to offer
life-changing dermatological skincare. La Roche-Posay offers a
unique range of daily skincare developed for every skin type to
address various skin concerns and complement prescription
treatments. At the center of the brand is the exclusive
selenium-rich La Roche-Posay Thermal Spring Water, a core
ingredient in its skincare formulas known for its soothing and
antioxidant properties that is sourced from its Thermal Center in
France, the first Dermatology
Center in Europe. The products are
developed using a strict safety and formulation charter with a
minimal number of ingredients and are formulated at optimal
concentrations. Additionally, La Roche-Posay products undergo
stringent clinical testing for efficacy and safety with over 750+
studies and 25 years of extensive research, even on sensitive
skin.
For additional information about La Roche-Posay, visit
www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram and Twitter
@LaRochePosayUSA
1 Among top 20 brands based on dollar
sales reported by NielsenIQ for the "Total Skincare" category in
total market Nielsen xAOC, for full year 2023 vs. full year
2022
2 L'Oreal Barometer Study, Wave 3,
Healthcare Market Worldwide
3 The Journal of Clinical and Aesthetic
Dermatology
(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9651153/)
4 In a study of 11,100 individuals from
five countries
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SOURCE La Roche-Posay