Franchise Veteran and Entrepreneur's Top 50
Franchise CMO Joins Popular Family Dining Franchise
WINSTON-SALEM, N.C., April 15,
2024 /PRNewswire/ -- As part of their deliberate
development strategy, East Coast Wings + Grill (ECW+G), a casual
dining restaurant franchise, has taken the next step in their
growth with the hiring of Ashley
Mitchell as Vice President of Marketing. With decades of
consumer marketing experience with world-class brands such as The
Walt Disney Company along with franchise industry giants like
Goldfish Swim School, Soccer Shots and Streamline Brands, Mitchell
will help drive the new and updated 5-year growth strategy while
continuing to elevate brand awareness, local store marketing and
lead generation.
Mitchell brings with her an extensive background in marketing
and communication – having held several positions where she was
responsible for creating and driving marketing strategy, overseeing
the growth of the business through consumer marketing and
communication, contributing to overall strategic planning as part
of company executive leadership teams, and executing high-profile
events. Her experience with The Walt Disney Company and several
franchises in industries including youth enrichment, home services,
beauty concepts, QSR and B2B services led to recognition as a
leader in the franchise industry, most recently as a Top Franchise
Influencer and Top 50 Franchise CMO Gamechanger.
"Over the past few years, we have been meticulous, patient, and
laser-focused on creating a multi-brand strategy within our
ecosystem within our brand to attract new talent and drive our
growth," said Sam Ballas, CEO &
Founder of ECW+G. "Bringing on a heavy hitter like Ashley is the
talent reboot we have been preparing for. Our plan is all coming
together at this moment, and it is the perfect partnership to
throttle ECW+G into the next gear. We are thrilled to have Ashley's
level of talent on board and it will be exciting to watch what she
will do."
Mitchell's efforts will support the company's long-term growth
plans to sign an additional ten locations this year while opening
another four across the country by year's end. In addition,
Mitchell will be focused on bringing meaning and connection to the
East Coast Wings + Grill brand and telling its story while building
and developing her marketing team to be the best in the
industry.
In addition to Mitchell's hiring, ECW+G also hired a multi-unit
manager for the brand's corporate locations and a franchise
business coach with 32 years of experience in the field.
"For years, I've admired what Sam and the team have built at
ECW+G," said Mitchell. "I'm thrilled to join the brand as we head
into this next level of growth. We have a strong foundation and
reputation in the communities we serve, and I look forward to
continuing to elevate that in the years to come."
For more information about East Coast Wings + Grill franchising
opportunities, visit www.eastcoastwingsfranchise.com.
ABOUT EAST COAST WINGS + GRILL
East Coast Wings +
Grill is a full-service, family-dining franchise that spotlights
Buffalo wings. The thoughtfully-crafted menu also offers a variety
of other options to satisfy every family member's taste buds. With
more than 50 nationwide locations, the franchise has secured a spot
on the Entrepreneur and the Franchise Business Review
Top Food Franchise lists. The concept has also been named to the
Franchise Business Review Hall of Fame for the past decade
due to outstanding franchisee support and overall franchisee
satisfaction. East Coast Wings + Grill is a member of the IFA, with
CEO and Founder, Sam Ballas, serving
as the second vice chair of the association. For more information
about East Coast Wings + Grill or its franchise opportunities,
visit www.eastcoastwingsfranchise.com.
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SOURCE East Coast Wings + Grill