Togetherwith Announces Julian Roca as Head of Miami Operation
March 28 2024 - 2:54PM
Business Wire
Togetherwith, a model focused on creativity, content at scale
and onshore/offshore efficiency, has launched a Miami operation to
work for clients in the U.S. and connect them to the right mix of
resources across its operations in Buenos Aires and Louisville,
Kentucky.
The operation will be led by Julian Roca as General Manager, who
will also hold a dual role as Chief Growth Officer for
Togetherwith.
The agency arrives in Miami with the ambitions of establishing a
strong presence and growing in this very vibrant market, where it
functions as the agency’s central coordination point for its client
Xfinity Creative at Comcast, the largest American multinational
telecommunications and media conglomerate. It supports STG
Logistics, the nation’s largest provider of port-to-door services
and supply chain solutions for cargo owners and logistics
providers, and Harry Blu’s, the spirits brand founded by serial
entrepreneur Harry Blustein III, which has international celebrity,
TV, and film producer Simon Cowell as an investment partner.
“We have an onshore talent magnet in Louisville and a creative
and production powerhouse offshore, in Buenos Aires. We aim to
establish Miami as an operational center for the development of new
markets, new ventures and new partnerships. Agencies have never
delivered on the efficiency that comes from global connection given
their traditional P&L structures; we decided to do it
differently,” said Julian Roca.
“Miami has rapidly ascended to the ranks of leading global
cities, positioning itself as a cultural and strategic center,
where cultures converge. Togetherwith’s bet is to bridge the gap
between the US and Latin America with a truly integrated offering
to drive effectiveness and efficiency,” added Roca.
Colombian-born and raised, a New Yorker at heart and happy
resident of Miami now for more than 9 years, Roca has national and
international experience in managing multifunctional teams working
for agencies like Ogilvy, Publicis, G2 in New York, and VMLY&R
in Miami, where he was Executive Director.
“New technologies, generative AI, innovative work methodologies,
and the astronomical living and labor costs in larger cities have
compelled clients to seek new methods for effectiveness while
driving efficiency. We have developed a highly distinctive model
where clients harness the benefits of innovation and offshore
efficiency,” said Santiago Puiggari, CEO and Founding Partner of
Togetherwith.
“Our expansion, growth, and development into new markets are
driven by new clients and relationships. It's both an honor and a
challenge to unleash the connectivity that Miami offers. We
anticipate further growth of our team, client roster, and creative
endeavors in Miami and beyond,” added Puiggari.
Togetherwith, part of the Ovare Group holding company, has
experienced dramatic growth in Latin America and the U.S. in recent
years. With offices in Buenos Aires and Louisville, Kentucky, it
boasts a client roster that includes Stellantis, Jeep, RAM, Holcim,
Xfinity, and through Ad Cucìna, its food industry expert agency,
KFC, Ingredion, and Darden Restaurants.
About Togetherwith https://togetherwith.com/
About Julian Roca
https://www.linkedin.com/in/julian-roca-a192634/
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240327246017/en/
Andres San Emeterio, 54911.4173.8055