Executives from the three brands will share their outstanding
achievements in restaurant technology innovation at MURTEC
Executive Summit.
CHICAGO, Sept. 22,
2022 /PRNewswire-PRWeb/ -- Hospitality Technology
(HT) magazine is proud to announce the winners of the 2022 MURTEC
Breakthrough Awards. Sponsored by Fortinet, the 2022 awards will be
presented November 4 during the
MURTEC Executive Summit, taking place at the Meritage Resort and
Spa in Napa, California.
The 2022 MURTEC Breakthrough Award winners are: Taco Bell
(Customer Engagement Innovator), bartaco (Enterprise Innovator) and
Checkers and Rally's (Enterprise Innovator).
Executives from Taco Bell, Checkers & Rally's and bartaco
take to the stage to share their innovations and tech advancements
at MURTEC Executive Summit on Friday morning, November 4.
Taco Bell and its franchisee Border Foods partnered and
successfully deployed the Taco Bell Defy concept. Optimized for
digital ordering, the first location in Minnesota includes three drive-thru lanes
fully dedicated to mobile and delivery orders.
Checkers & Rally's core initiatives include employing
artificial intelligence technology at the drive-thru, and a new
back-of-house design to help store-level team members operate more
efficiently, while improving the guest experience.
bartaco launched its very successful 'On-Demand Hospitality'
business model, with an end-to-end digital guest experience that
further elevates both the guest and employee experience, and
enables service leaders to be more guest-focused.
These restaurants will be profiled on hospitalitytech.com and
featured in an upcoming issue of the HT Alert newsletter.
"In arguably the most unpredictable period in restaurant
history, operators had to quickly adapt to new business models
while meeting ever-changing customer demands safely and securely,"
says Courtney Radke, National CISO
for Retail and Hospitality at Sunnyvale,
California-based Fortinet. "I commend and congratulate those
that leaned in and used technology to not only survive but thrive
during this challenging time! We are equally honored and proud to
be the sponsor of this year's MURTEC Breakthrough Awards."
"This year's Breakthrough Award winners further demonstrate that
restaurant technology is the path forward for all restaurant
formats," says Robert
Firpo-Cappiello, editor-in-chief of Hospitality Technology
magazine. "These efforts improve both the customer and employee
experience while increasing throughput. MURTEC Executive Summit
attendees will love the actionable items from these
innovators."
MURTEC Breakthrough Awards are presented to select restaurant
companies that have demonstrated outstanding vision and achievement
in operational and guest-facing technologies. Winning companies are
chosen based on vision and execution; consideration is given to
size, resources and individual market segment benchmarks to ensure
that companies from across the industry are recognized. Nominations
were collected in Q2 2022 and judged by the HT editorial staff and
its Advisory Board on the basis of innovation, thought leadership,
execution and results.
About Hospitality Technology
Hospitality Technology (HT) is the only publication dedicated to
covering the role of information technology in improving business
performance for both hotel and restaurant operators. The
Hospitality Technology editorial portfolio reaches more than 16,000
hospitality industry executives, three networking and educational
events (MURTEC, HT-NEXT and MURTEC Executive Summit), a
comprehensive website, e-newsletters, web seminars, and several
exclusive annual reports and studies. Hospitality Technology is the
parent brand of the Restaurant Technology Network
(http://www.restauranttechnologynetwork.com), a membership
community of restaurants and suppliers working together to solve
industry challenges by shaping standards and sharing best
practices. Visit Hospitality Technology online at
http://www.hospitalitytech.com. Hospitality Technology is published
by EnsembleIQ, headquartered in Chicago.
About Fortinet
Fortinet (NASDAQ: FTNT) secures the largest enterprise, service
provider, and government organizations around the world. Fortinet
empowers its customers with intelligent, seamless protection across
the expanding attack surface and the power to take on
ever-increasing performance requirements of the borderless
network—today and into the future. Only the Fortinet Security
Fabric architecture can deliver security without compromise to
address the most critical security challenges, whether in
networked, application, cloud, or mobile environments. Fortinet
ranks number one in the most security appliances shipped worldwide
and more than 500,000 customers trust Fortinet to protect their
businesses. Learn more at http://www.fortinet.com
Media Contact
Anna Wolfe, EnsembleIQ, 1
2073192127, awolfe@ensembleiq.com
SOURCE Hospitality Technology