PORTLAND, Ore., Jan. 12, 2022 /PRNewswire-PRWeb/ -- Drew
Coleman today announced the creation of Opt in partnership with
Side, the only real estate technology company that exclusively
partners with high-performing agents, teams, and independent
brokerages to transform them into market-leading boutique brands
and businesses. Opt will leverage Side's industry-leading invisible
brokerage platform to support its elite agents and provide
consistently exceptional customer service to clients.
"At Opt, we understand that the real estate transaction can be
confusing for both buyers and sellers," Coleman said. "We believe
all of our clients deserve an advocate, partner and friend who puts
their goals and needs first. By partnering with Side, we've gained
access to cutting-edge technology, plus legal, marketing, and
administrative tools and services. That makes us even better
equipped to focus on what's always mattered most to us — providing
an outstanding customer experience to every one of our clients
throughout the Portland metro
area."
Coleman launched his Portland
real estate career in 2001. Since then, he and his team have closed
more than 1,500 transactions, with 340 worth $175 million in 2021 alone. In 2020, he was the
highest-producing agent at a company that is ranked No. 1 in the
Pacific Northwest for average sales volume per broker.
A powerhouse leader in organized real estate, Coleman served as
2019 president of the Portland Metropolitan Association of
REALTORS® and recently finished his term as 2021 president of the
Oregon REALTORS®. His deep knowledge of the Portland real estate market makes him
distinctly well-equipped to connect with clients of all types, from
first-time buyers to sellers of luxury homes.
Partnering with Side will ensure Opt remains on the cutting edge
of the evolving real estate market while continuing to deliver
premium services to its clients. Side works behind the scenes,
supporting Opt with its one-of-a-kind brokerage platform that
includes proprietary technology, transaction management, branding
and marketing services, public relations, legal support, lead
generation, vendor management and more. Additionally, Opt will join
an exclusive group of Side partners, tapping into an expansive
network from coast to coast.
Hilary Saunders, Side's chief
broker officer, said: "I'm excited to welcome Drew and his
exceptional team to the Side community and can't wait to assist
them in providing incomparable customer service to their
clients."
Side is led by experienced industry professionals who handle
marketing and compliance and world-class engineers who develop
technology designed to improve agent productivity and enhance the
client experience. The company believes that homeownership is a
fundamental human right, and Side is on a mission to improve the
public good by providing top-performing agents with the best real
estate service, experience and results.
About Opt
Opt combines years of local expertise with friendly, world-class
service to create the perfect real estate experience for
Portland metropolitan area buyers,
sellers and investors. Opt is focused on providing exceptional
customer service and building long-lasting relationships with
clients from all walks of life. For more information, visit
theopt.com.
About Side
Side transforms high-performing agents, teams and independent
brokerages into successful businesses and boutique brands that are
agent-owned. Side exclusively partners with the best agents,
empowering them with proprietary technology and a premier support
team so they can be more productive, grow their business and focus
on serving their clients. Side is headquartered in San Francisco. For more information, visit
http://www.sideinc.com.
Media Contact
Side Marketing, Side, 415.525.4913, sidepr@murphyobrien.com
SOURCE Side