NEW YORK, Nov. 30, 2021 /PRNewswire/ -- Ogilvy is proud to
announce that the World Advertising Research Center (WARC) has
named Ogilvy the most creative agency network in the world. WARC
today released the results of its annual Creative 100 ranking of
the most creative agencies, networks, and campaigns in the
world. In addition to Ogilvy ranking as the #1 Agency Network,
DAVID Miami was named the #1
Creative Agency and Burger King's "Moldy Whopper," a creative
collaboration between DAVID Miami
and INGO Stockholm, ranked as the #1 Creative Campaign. The WARC
Creative 100 is the definitive benchmark for creative success based
on results from the most prestigious global and regional industry
competitions.
Liz Taylor, Ogilvy's Global
Chief Creative Officer, said: "Topping the WARC Creative 100
speaks to the borderless creativity that unites Ogilvy's global
creative network, and what's possible when creative thinking
stretches across departments, geographies, and cultures to become a
shared mission. What makes us most proud of this achievement is
that it recognizes work delivered during a year where creativity
helped us deliver through unimaginable circumstances. Our sincerest
thanks to every person who works at Ogilvy for their passion and
ingenuity, and to our brave clients for their partnership, trust,
and collaboration."
Ten Ogilvy offices were ranked among the world's top 50
individual creative agencies contributing to the network's success
with DAVID Miami ranked #1, Memac
Ogilvy Dubai at #7, INGO Stockholm at #8, DAVID Madrid at #17, Ogilvy
Sydney at #19, Ogilvy Bogotá at #21, Ogilvy UK at #24,
Ogilvy Toronto at #31, Ogilvy Singapore at #36, and Ogilvy
Islamabad at #38. Additionally, Ogilvy's offices in Sydney, Mumbai, and Bogotá ranked among the top
agencies on the WARC Effective 100.
Thirteen Ogilvy-created campaigns were among the most awarded
campaigns of the year, seven of which were among the top
25. Campaigns recognized include: "Moldy Whopper" for Burger
King from DAVID Miami and INGO
Stockholm (#1), "Stevenage Challenge" for Burger King from DAVID
Miami and DAVID Madrid (#2), "Courage is Beautiful" for Dove
by Ogilvy UK and Ogilvy Toronto (#12), "The Book that Will Change
Your Life" for IKEA from Memac Ogilvy Dubai (#15), "Please Arrest
Me" for RIT Foundation from Ogilvy Singapore (#16), "Naming the
invisible by Digital Birth Registration" for Telenor Pakistan from
Ogilvy Islamabad (#17), "Michelin Impossible" for KFC by
Ogilvy Sydney (#25), "Buy With Your
Time" for IKEA from Memac Ogilvy Dubai (#36), "Secret Menu" for KFC
from Ogilvy Sydney (#44), "Burn That
Ad" for Burger King from DAVID São Paulo (#64), "Mother Blanket"
for Fundación Vivir & CCPDA from Ogilvy Bogotá (#48),
"NarcoStore" for Fundación Colombia con Memoria from Ogilvy Bogotá (#75),
and "Every Drop Counts" for Miyahuna from Memac Ogilvy Amman
(#96).
The WARC Creative 100 is a ranking of the world's most
awarded campaigns and companies for creativity. It tracks the
results of creative award shows around the world, and acts as a
benchmark for creative excellence, allowing marketers to compare
their performance with that of their peers. The 2021 WARC Creative
100 was compiled from global industry competitions including Cannes
Lions, D&AD, The One Show, Clio Awards, and London
International Awards, along with regional competitions such as
Spikes Asia, Adfest, Eurobest, Golden
Drum, Dubai Lynx, Loeries, and El Ojo de Iberoamérica.
About Ogilvy
Ogilvy inspires brands and
people to impact the world. We have been creating iconic,
culture-changing, value-driving ideas for clients since
David Ogilvy founded the company in
1948. We continue building on that rich legacy through our
borderless creativity—operating, innovating, and creating at the
intersection of talent and capabilities. Our experts in Public
Relations, Growth & Innovation, Advertising, Health, and
Experience work fluidly across 132 offices in 82 countries to bring
forth world-class creative solutions for our clients. Ogilvy
is a WPP company (NASDAQ: WPPGY). For more information,
visit Ogilvy.com, and follow us
on LinkedIn, Twitter, Instagram,
and Facebook.
Media Contacts: David Ford /
david.ford@ogilvy.com
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SOURCE Ogilvy