MIAMI, July 1, 2021 /PRNewswire-PRWeb/ -- Zero Trafficking today announced the launch of a first of its kind non-fungible token (NFT) with a portion of the proceeds going towards ending human trafficking as a response to the increase of human trafficking cases during the COVID-19 pandemic. Zero Trafficking has partnered with Emma Leonard, who has created book covers for New York Times Best Selling Authors, Colgate and international beauty brands, to create the piece.

"A vast majority of human trafficking occurs as a part of highly sophisticated networks of organized crime that use technology to prey on victims," Noel Thomas, CEO of Zero Trafficking said. "COVID-19 has provided a ripe environment for predators to capitalize on vulnerable youths' increased time online. If traffickers are eager to utilize technology as a tool to perpetuate harm, we must integrate anti-trafficking efforts within that same tech from its foundations. This is why Zero Trafficking is thrilled to infuse the blockchain with some of the first ever anti-trafficking assets by engaging with the NFT marketplace in its early stages."

From 2019-2020, The Coalition to Abolish Slavery and Trafficking reported a one hundred and eighty-five percent increase in human trafficking cases. Additionally, according to a survey by the National Fair Housing Alliance, thirteen percent of organizations saw an increase in sexual harassment complaints since the pandemic started.

Meanwhile, NFTs, cryptocurrency and other blockchain activities saw a rise in mainstream acceptance during the pandemic. A singular NFT by Beeple broke world art records as it sold for $69 million. But even with the rise in popularity surrounding NFTs and cryptocurrency, efforts to combat human trafficking on the blockchain have been scarce.

"As an artist I've been fascinated by the NFT movement and the ownership of work it gives to artists, but I've noticed an overarching lack of direction and purpose within the marketplace as it currently exists," Emma Leonard, Artist represented by The Jacky Winter Group. "I'm honored to have played a role in bringing anti-human trafficking efforts to the blockchain through art. I'm hopeful that this piece will be the first of many purpose-driven works created by the amazing artists that comprise the NFT creator community."

By relentlessly integrating a variety of technology with anti-human trafficking efforts, Zero Trafficking hopes to stop networks of organized crime within the same technology these networks use to advance cycles of trafficking.

"While technology has played a role in the perpetuation of human trafficking it has also played a role in its disruption, we've seen that firsthand," said Thomas. "It is our hope that the creation of this NFT is the first of many steps to disrupting human trafficking by utilizing blockchain technology."

Hope Rises depicts a digital water color painting of a stoic girl wearing a flower crown as a symbol of the hope, vitality and strength that victims leaving lives of human trafficking and organized crime can experience. The piece can be viewed and purchased at https://rarible.com/jackywinter on Rarible.

ABOUT ZERO TRAFFICKING
Zero Trafficking provides cohesive ways to identify, track, and report bad actors, organizations, networks, and links to other criminal enterprises. We craft methods and databases built around best practices from world-class intelligence operations to produce solutions to support decision-making in investigations, prosecutions, victim rescues and provide world-class training to equip organizations to combat human trafficking from the inside out. From law enforcement and leading retailers to intelligence professionals and social media experts, we are helping our customers get where they want to go fast in the fight against human trafficking and online crime. For more information, visit ZeroTrafficking.com.

ABOUT HUMAN TRAFFICKING
Human trafficking involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act. 24.9 million people are ensalved by human trafficking worldwide. It can happen in any community and victims can be any age, race, gender, or nationality. Traffickers might use violence, manipulation, or false promises of well-paying jobs or romantic relationships to lure victims into trafficking situations. In the United States, the average age a girl is trafficked is between 12 to 14-years-old.

Media Contact

Hailey Harp, Zero Trafficking, +1 5128231778, Hailey@zerotrafficking.com

 

SOURCE Zero Trafficking

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