NEW YORK, March 15, 2021 /PRNewswire/ -- TWIST, the
moisture-focused hair care line dedicated to addressing every
individual's curl needs, announces today their new perennial brand
initiative to support and amplify women-founded efforts that align
with TWIST's brand ethos.
The continual brand action will occur quarterly and aim to
partner with women hustlers, tastemakers, and leaders who have
worked tirelessly within their community to empower real women.
TWIST is proud to recognize organizations that shine a light on
everyday women persevering to rise above ideals, societal norms,
and expectations in order to embrace their identity with tenacity,
confidence, and grit. As a brand that believes in the power of
individuality, inclusivity, and positivity, TWIST kicks off this
core brand action by pledging a donation this quarter to the
non-profit, Black Girls CODE, as their first promised
organization to support for the 2021 year.
Founded on the pillars of empowerment and education, Black Girls
CODE is dedicated to leveling the playing field for girls of color
in STEM. Through their tech education-focused programming and
initiatives—designed for girls and young women between the ages of
7 to 17—they aim to inspire youth to become innovators in STEM
fields, leaders in their communities, and builders of their own
futures. At Black Girls CODE, they are on a mission to change
the narrative surrounding racial and gender diversity in STEM and
create safe spaces where Black girls can see themselves reflected
in tech innovation. They strive to empower girls to go from
consumers to creators and use technology as an avenue to be agents
of change.
"All of us at TWIST are honored to be partnering with Black
Girls CODE, an incredible organization whose long-term goals and
ideology perfectly aligns with our ethos and mission at TWIST,"
states Marina Binichis, EVP of Marketing and Product Development.
"Since conception, The TWIST brand represents originality,
inclusivity, and accessibility. We are honored to put forth a
quarterly system to highlight individuals and communities that
align with the brand's elevated standards and work to create a more
harmonious future of opportunities."
Black Girls CODE (BGC) noted, "We are grateful to have TWIST
join us in our mission to level the playing field for girls of
color in the STEM space. The company's support will be instrumental
in helping us continue to cultivate spaces where Black girls can
see themselves reflected in tech innovation and reach our goal of
teaching 1 million goals to code by 2040."
For more information, please visit: twisthair.com and on
Instagram at @twisthair.
ABOUT TWIST:
We hail from The Curl Experts™ at
Ouidad, a brand with over 35 years of history pioneering the curl
category. Our roots are grounded in empowerment, passion, and
self-acceptance—stemming from one iconic idea: "Let curls be
curls."
TWIST by Ouidad is committed to evolving those ideals and
building on the expert knowledge of curl care and style. Our
foundation of quality ingredient-driven formulas that deliver the
best results for real life-needs is crucial to assuring your hair
will flourish day after day.
ABOUT BLACK GIRLS CODE:
Since 2011, Black Girls CODE
has been committed to providing girls from underrepresented
communities access to technology and the 21st century skills
necessary to become tech leaders. Black Girls CODE's organizational
vision is to increase the number of women of color in the digital
space by empowering girls of color ages 7 to 17 to become
innovators in STEM fields, and builders of their own futures
through exposure to computer science and technology.
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SOURCE TWIST