RightNow Signs More Than 30 Email Marketing Customers
August 09 2004 - 9:01AM
PR Newswire (US)
RightNow Signs More Than 30 Email Marketing Customers Leading
Brands Implement RightNow Outbound to Send Targeted Email
Communications and Reap Improved Campaign Results BOZEMAN, Mont.,
Aug. 9 /PRNewswire-FirstCall/ -- RightNow(R) Technologies
(NASDAQ:RNOW) today announced that it has signed more than 30
enterprise customers for RightNow Outbound(TM). Leading
organizations in the business- to-consumer, business-to-business
and public sectors have embraced RightNow Outbound's unique ability
to mine rich service interaction data for targeted email marketing
campaigns and proactive customer service communications. RightNow
Outbound customers include Skechers USA, Inc.; Miami Dade College;
Paddy Power plc; The Dow Chemical Company; Beretta USA; Conklin
Company Inc.; DYMO, a division of Esselte Corporation; and Rainbow
DBS, a subsidiary of Cablevision Systems Corp. RightNow Outbound
allows marketers to deliver permission-based, revenue- generating
email marketing campaigns and customer service organizations to
proactively address service-and-support issues. RightNow Outbound
-- when deployed in conjunction with RightNow's award-winning
customer service and support suite RightNow Service(TM) -- enables
service and marketing departments to collaborate on customer
communication strategies more effectively without any data
integration and management challenges. Skechers USA, Inc., the
leading lifestyle footwear manufacturer and retailer, has
implemented RightNow Outbound to expand its strategic email
marketing program aimed at supporting its e-commerce division and
125 brick- and-mortar stores. As an experienced email marketer
since early 2002, Skechers has an opt-in email list of nearly
800,000, gathered from its e-commerce site
(http://www.skechers.com/), product registration cards and retail
store transactions. Its recent "Spring Offer From Skechers.com"
campaign drove 25 percent more online sales than a prior campaign
that was sent using Skechers' in-house email system. The follow-up
"Spring Friend and Family Shopping Week at Skechers Stores"
campaign, which offered a printable discount flyer, targeted a list
of segmented customers who live near Skechers' retail stores and
garnered a 25 percent open rate. "As we moved away from catalog to
e-commerce, email marketing has become the only realistic,
dependable way to drive online sales and communicate with our
online customers effectively," Geric Johnson, vice president of
Direct Marketing at Skechers U.S.A., said. "RightNow Outbound
provides the ability to send personalized messages and analyze
campaign results to improve our future mailings. Additionally,
using RightNow as the primary platform for both email marketing and
customer service applications will ensure that our customer
communications are coordinated across departments." As a next step,
Skechers will integrate its RightNow Outbound and RightNow Service
applications with the company's e-commerce applications to better
service and market to its online customers. "RightNow Outbound's
rapid market traction further supports the growing demand to
leverage the email medium for integrated service and marketing
communications," Sean Forbes, vice president of Marketing and
Business Development at RightNow, said. "As companies continue to
expand their email marketing programs and consumer inboxes become
increasingly crowded, it is imperative to ensure that every
commercial email communication delivers the right value to the
right audience at the right time." About RightNow Technologies
RightNow Technologies is a leading provider of on-demand software
solutions designed to optimize customer service operations for
businesses of all sizes. RightNow's comprehensive customer service
solution features a self-learning knowledgebase that is designed to
seamlessly support multiple communications channels including web,
interactive voice, email, chat, telephone and proactive outbound
email communications. RightNow offers its solutions through a
multi-tenant, hosted on-demand model to reduce the cost and risk
associated with deploying traditional enterprise customer
relationship management, or CRM, software. RightNow also provides
business process optimization and product tune-ups throughout the
lifecycle of its client relationships. Founded in 1997, RightNow is
headquartered in Bozeman, Montana, with offices in Europe and Asia.
For further information visit http://www.rightnow.com/. RightNow is
a registered trademark of RightNow Technologies, Inc. Nasdaq is a
registered trademark of the Nasdaq Stock Market. DATASOURCE:
RightNow Technologies CONTACT: Jason Treu of RightNow Technologies,
+1-972-232-3977, cell +1-214-893-3096, Web site:
http://www.rightnow.com/
Copyright