PLANO, Texas, Jan. 19, 2021 /PRNewswire/ -- Amici Partners
Group, LLC ("Amici"), an entity comprised of experienced restaurant
investors and operators who have been involved with some of the
best-known QSR and casual dining chains for more than 25 years, has
completed the acquisition of Friendly's Restaurants. Comprised of
130 corporate-owned and franchised restaurant locations, Friendly's
has been a fixture on the East Coast for more than 80 years, and
the Amici group plans to continue to keep all locations open,
delighting guests and preserving thousands of restaurant-workers'
jobs.
"The investors of Amici Partners Group, LLC have been involved
with the Friendly's Restaurant brand in many capacities over the
years, not only as owners/operators and leaders in the system, but
also as longtime loyal customers of this iconic brand," said
Craig Erlich, President and CEO of
Amici Partners and its affiliated company BRIX Holdings, LLC, a
multi-brand franchising company. "Based on our personal connection
to the chain, strong investment capabilities, and seasoned
management team, we believe we will be able to continue to
reinvigorate this much-loved brand for both loyal patrons and new
customers alike."
Friendly's Restaurants have delighted generations of guests by
serving signature sandwiches, burgers and ice cream desserts. The
new ownership will bring back many of Friendly's favorites while
also focusing on menu innovation, including new ice cream flavors,
reestablishing Friendly's as a family-friendly destination, and
delivering an elevated guest experience, as well as enhancing
Friendly's app for online ordering, take-out, delivery and a new
loyalty program.
"Friendly's holds a special place in the hearts of its many
loyal patrons, and we look forward to nurturing that legacy and
creating new programs and menu items to meet the changing needs of
our customers," added Erlich.
To learn more about Friendly's Restaurants, visit
www.friendlysrestaurants.com.
About Amici Partners Group, LLC:
Amici Partners Group,
LLC is an experienced investor group with a national and
international franchisor background specializing in the restaurant
industry. Amici acquired the assets of FIC Restaurants, Inc. and
certain of its affiliates and is the current owner, operator and
franchisor of over 130 Friendly's® restaurants. Amici is an
entity affiliated with BRIX Holdings, which focuses on brands that
are both attractive to the single-unit and multi-unit
owner/operator franchisee and have the potential to grow into
national and international award-winning chains. The current BRIX
Holdings franchise portfolio includes Red Mango® Yogurt Café
Smoothie & Juice Bar, Smoothie Factory® Juice Bar, RedBrick
Pizza® Kitchen Café, Orange Leaf®, Humble Donut Co.® and Souper
Salad® chains.
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SOURCE Friendly's