TOKYO, Dec. 25, 2020 /PRNewswire-PRWeb/
-- Shanghai transcosmos
Marketing Services Co., Ltd. (Headquarters: Shanghai, China; CEO: Eijiro Yamashita; transcosmos China), a wholly-owned subsidiary of
transcosmos inc., is proud to announce that the company received
"Uni-Marketing Service Partner," "Strategic Service Partner by
Industry," "Omni-channel Marketing Service Partner," and "Consumer
Operations Service Partner (high ability)," a total of four awards
in "The Second Quarter 2020 Consumer Operations – Industry Service
Partners" rankings announced by TMALL.
China's new retail market is
the integration of online, offline and the Alibaba Ecosystem. Under
that environment, TMALL has released the "FAST&GROW (the
benchmark for brand business expansion)" model (*) and TMALL
service partners are required to enhance their service levels. In
other words, operations services providers must upgrade their
service levels, and shift their e-commerce operations to one that
"merges online and offline" from mere operations, and to
"data-driven consumer operations" from the traditional "network
traffic operations," thereby helping brands expand their
businesses. Now, "FAST&GROW" works as the key index for brands
to measure their success in expanding sales. Brands can measure
their operational effectiveness by monitoring the change in TMALL
"GROW" rankings, compare results with top ranked brands, learn from
their success stories, and increase their operational capabilities
and make better marketing initiatives.
As a leading data service provider, transcosmos China has a deep insight into the
"FAST&GROW" model, and abilities to execute effective
strategies. Highly regarded by brands, transcosmos China has won two awards, "Strategic Service
Partner by Industry" and "Consumer Operations Service Partner (high
ability)".
transcosmos China has strong
records in particular in the apparel industry, successfully helped
dozens of top brands grow in TMALL GROW project, and is ranked in
the top 2 and 3 as a service partner in two major categories,
namely, housewares and fashion & shoes, respectively.
Success story (1): During a large-scale campaign event,
transcosmos China helped a popular
sport wear brand run their marketing initiatives. The brand
achieved 250% year-over-year growth in customer acquisition ratio,
and saw a 400% year-over-year growth in terms of brand penetration
ratio in younger generations.
Success story (2): Assisted a homewares brand in diverse
perspectives such as developing user strategies, planning product
categories, setting a direction for new products, and developing
omni-channel marketing strategies. As a result, transcosmos
China helped the brand advance
into more than four new categories, and the brand achieved a gross
merchandizing volume (GMV) of 10 million
yuan (about 158 million yen.
1 yuan = 15.8
yen) during 6.18 Shopping Festival 2020.
Putting continuous focus on "omni-channel strategy &
execution capabilities" in the "FAST&GROW" model, transcosmos
China will enhance its service
capabilities to assist brands in building and executing their
market positioning strategies, and planning and running both online
and offline marketing initiatives. Building on its proven records
in consumer operations services, transcosmos China will help many more brands in the FMCG
category - with a particular focus on mom & baby care brands -
expand their businesses in China.
transcosmos China has earned
five certifications from Alibaba Group, namely, TMALL Five-star
service partner, Kaola Five-star service partner, Alibaba Brand
Databank (integrated database owned by Alibaba Group) service
partner, Alimama (Alibaba Group's digital marketing platform)
Uni-Marketing service partner, and Alimama DMP (Alimama's consumer
operations platform) service partner.
(*) About TMALL "FAST&GROW"
"FAST" model enables brands to analyze their current status and the
progress they have made based on four standards, namely, "Fertility
(total number of customers)," "Advancing (depth of relationship
with customers)," "Superiority (total number of registered members
and fans)," and "Thriving (active rate of registered members and
fans)."
"GROW" model is a set of standards that analyzes the trends of
markets and industry categories, and the status of brands. The
model consists of four elements as follows;
(1) "Gain": GMV growth generated from customer acquisition
(2) "Retain": GMV growth generated from an increase in purchase
frequency. This is the key particularly for categories such as mom
& baby care products and pet food.
(3) "bOOst": GMV growth generated from an increase in average
customer spend. Capabilities to increase the average customer spend
is becoming ever more critical in popular categories like cosmetics
and personal care items as well as for brand target groups such as
young moms and the middle class.
(4) "Widen": Assesses the effectiveness of new products from
diverse perspectives including new products' contribution to
customer acquisition and GMV growth (new customer ratio and GMV
growth rate), explosive popularity of new products (GMV at the time
of product release), and frequency of new product rollout.
■ About transcosmos China
transcosmos entered the Chinese market and launched its offshore
services business in 1995. Today, transcosmos has its bases and
subsidiaries across 20 cities in China including Shanghai, Beijing, Tenzin, Hefei, Xi'an,
Changsha, Wuhan, Suzhou, Taipei and more. The company offers extensive
services such as business process outsourcing (BPO) including
contact centers, e-commerce one-stop, digital marketing and system
development for both Chinese and global brands.
transcosmos China was founded
in Shanghai as a digital
transformation partner for businesses in 2006 and launched its
e-commerce business in 2009. Now, in partnership with platforms
such as TMALL, JD, and WeChat, transcosmos China offers a variety of services that
include e-commerce store/website development & operations,
sales channel development, online and offline data integration,
system development, consumer operations, and integrated marketing
services in the new retail industry (including cross-border
e-commerce) to clients in diverse industries including the 3C
Industry (Computer, Communications, and Consumer Electronics),
apparel, baby care, toy, sports, beverage, musical instruments,
homewares, home theater/audio equipment, and more.
- transcosmos is a trademark or registered trademark of
transcosmos inc. In Japan and
other countries.
- Other company names and product or services names used here are
trademarks or registered trademarks of respective companies.
About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have
combined superior "people" with up-to-date "technology" to enhance
the competitive strength of our clients by providing them with
superior and valuable services. transcosmos currently offers
services that support clients' business processes focusing on both
sales expansion and cost optimization through our 168 bases across
30 countries/regions with a focus on Asia, while continuously pursuing Operational
Excellence. Furthermore, following the expansion of e-commerce
market on the global scale, transcosmos provides a comprehensive
One-Stop Global E-Commerce services to deliver our clients'
excellent products and services in 48 countries/regions around the
globe. transcosmos aims to be the "Global Digital Transformation
Partner" of our clients, supporting the clients' transformation by
leveraging digital technology, responding to the ever-changing
business environment.
https://www.trans-cosmos.co.jp/english/
Media Contact
transcosmos inc., transcosmos inc., +81-3-4363-0123,
pressroom@trans-cosmos.co.jp
SOURCE transcosmos inc.