NORWALK, Conn., Nov. 2, 2020 /PRNewswire/ -- For centuries, Santa
Claus has traveled the globe delivering presents on Christmas Eve
and the only refreshment offered, year after year, chimney after
chimney - has been milk. This year, the tradition changes.
Providing refreshment in the form of a brand-new non-alcoholic
beer named after Old Saint Nick, and complete with his jolly image
on every bottle, Radeberger Gruppe USA, an importer of brands of its parent
company Radeberger Gruppe, today announced the early holiday
arrival of Santa Clausthaler non-alcoholic beer.
Santa Claus is the hardest working man on the planet who brings
joy to millions of people around the world; he deserves to crack
open a cold beer every once in a while, but always had to wait
until he returned to the North Pole. Imagine how jolly he'll
be now that he can have a cold one while circumnavigating the globe
with his trusty reindeer.
A delicious and refreshing limited edition holiday beer, Santa
Clausthaler features a crisp and well-balanced taste of Clausthaler
Original premium non-alcoholic beer blended with flavors of
cranberry and cinnamon. Commonly cited as among the best tasting
and highest rated non-alcoholic beers on the market, Clausthaler is
the pioneer in non-alcoholic brewing techniques, having patented a
process 40 years ago known as "arrested fermentation." This
method extracts ingredients during the brewing process just before
it produces alcohol in beer, as compared to other non-alcoholic
beers that remove the alcohol after brewing (and some add water),
which often reduces flavor. With flavors like Dry Hopped and
the recently released Grapefruit in early 2020 and now the
limited-edition Holiday Brew, Clausthaler continues to be the
innovator of the Imported Non-Alcoholic beer category.
"We set out to be completely new and innovative and fit in
with the darker beers that are commonplace in the winter months,"
said Jörg Peter, Global Marketing Director, Radeberger
Gruppe. "With the addition of cinnamon and cranberry to
Clausthaler Original, we knew we had a perfect holiday brew. We are
incredibly proud to launch Santa Clausthaler exclusively in the
USA."
"The Radeberger Gruppe has 40+ years of historical data on
consumer preferences in the non-alcoholic beer category, both in
the US and globally," said Dave
Deuser, CEO of Sales and Marketing, Radeberger Gruppe
USA. "Seasonal offerings are a
popular tradition for numerous beer styles, but non-alcoholic beer
has typically remained stagnant in its variety. With the
innovation of Clausthaler Grapefruit and Santa Clausthaler, we're
excited to offer more options that are reflective of the
season."
Santa Clausthaler is available throughout the United States in 6-pack, 11.2oz bottles at
a suggested retail price of $8.99,
while supplies last.
About Radeberger Gruppe USA
Radeberger Gruppe USA is an importer of brands of its parent
company, Radeberger Gruppe, Germany's largest brewery group belonging to
the family business Dr. August Oetker
KG in Bielefeld. With a clear commitment to the
regionality and the high emotional boosting of its brands,
Radeberger Gruppe is cultivating German beer and beverage diversity
and is actively developing the German beer and drink market with an
innovative company model. Radeberger Gruppe USA's distribution includes Radeberger
Pilsner, Schöfferhofer Grapefruit, Schöfferhofer Pomegranate, Sion,
Clausthaler, Clausthaler Grapefruit, Santa Clausthaler, DAB and
Braufactum.
Contact: Craig Alperowitz
Bolide Communications
973-975-3037
craig@bolidecommunications.com
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SOURCE Radeberger Gruppe USA