ENGLEWOOD CLIFFS, N.J.,
July 28, 2020 /PRNewswire/
-- The global COVID-19 crisis has upended almost every part of
daily life; people's social and travel plans have been canceled and
many still work from home.
The effect of COVID-19 applies the same to the beauty industry.
With this mass upheaval, the global beauty market has
experienced a drastic downfall in sales. According to the data
released by Mckinsey & Company in May 2020, the global beauty industry is expected
to lose its revenues up to 30 percent in 2020, and up to 35 percent
in the United States.
Though the past two months witnessed a steep decline in makeup
sales, some positive changes have been made in the skincare sector.
According to Dr. D.H. Cho, CEO of Green Alley, "What people are
looking out for today are core basics essential to their daily
skincare routine. Additionally, we have seen a rise in sales in
self-care and at-home treatment categories for specific
skin concerns, especially in acne, blemishes, and eczema related
products." Dr. Cho then added, "Since the outbreak of the
pandemic, many people have become more conscious about what
they and their families apply to the skin in search of safer and
effective ways to ensure their wellness."
The natural beauty was already quite dynamic pre-pandemic
but has been further escalated during the coronavirus. "As per the
new normal affecting the beauty industry, we have been adjusting to
new changes to meet consumers' needs and expanding our collections
of products that ensure clean ingredients, transparency, and
safety," Dr. Cho concluded.
Given the realities of physical distancing and mask-wearing,
heavy makeup has become less of a priority. Instead, people are now
more keen on products that can liberate them from feeling
constrained underneath the mask. With the people slowly adapting to
what is new normal, the trend is likely to continue even as people
return to stabilized life.
About Green Alley
Green Alley is the first U.S. distributor devoted to finding
only the cleanest skincare brands in South Korea. Believing that the core of good
skincare products is in their ingredients, it has created standards
to ensure that all products are natural and cruelty-free. Green
Alley currently distributes natural K-beauty products to Whole
Foods Market in the North East, Midwest, Florida, and Mid-Atlantic region.
https://www.greenalleyshop.com/
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SOURCE Green Alley