NEW YORK, Jan. 16, 2020 /PRNewswire-PRWeb/ -- Dennis
Publishing, the company behind the nation's most trusted weekly
news magazine, The Week, today announces it will be launching a
weekly news magazine for children — The Week Junior following its
stunning success in the United
Kingdom. The magazine will be the first news weekly print
magazine in the United States
since The Week launched in 2001. The magazine has one simple goal
of making sense of the world to young people through intelligent
and exciting content expertly written to grab children's attention
and get them reading.
The bold launch comes at a time of increased public interest in
the emergence of Generation Alpha, highlighted by the global
spotlight shined on Greta Thunberg.
Generation Alpha is smart, curious, connected and hungry to know —
a perfect community for a new magazine that reflects their interest
in the world.
Aimed at an audience of 8- to 14-year-olds, The Week Junior
launched in the United Kingdom in
2015 and quickly became the country's fastest-growing print
magazine, winning multiple awards. With 32 pages full of engaging
articles, eye-catching photos, and big ideas, the magazine gets
children reading, thinking and talking. It features everything from
current events to coding and cooking. It boasts interviews with
inspiring people, thought-provoking debates, puzzles, activities
and all the news kids want to know. It feeds children's curiosity
and delivers information clearly, concisely and with a sense of
fun.
Kerin O'Connor, Chief Executive
of The Week and The Week Junior, says:
"When we launched The Week Junior in the UK, everyone told us
that children don't read the news; we proved them wrong. Children
are smarter and more eager to know what is going on than they are
given credit for. Our mission is to inspire children with inspired
reading."
"This is without a doubt one of the most exciting magazines
we've ever published at Dennis. It expertly brings together the
world's most interesting and amazing facts into one extraordinary
publication that grips young people's attention. We are thrilled to
announce its arrival in America in the spring of 2020 and feel
confident that it will repeat the UK's success. Our extensive US
research showed a market ready for The Week Junior to launch."
Parenting and editorial expert Andrea
Barbalich joins as US Editor in Chief. Barbalich brings more
than 20 years of editorial experience to the magazine, having
previously held executive editor roles at Prevention, Scholastic,
and Child.
Barbalich says: "The Week Junior stands for more than just a
renaissance in print. It stands for helping children navigate the
fast-moving and sometimes confusing world around them. Through
accurate, engaging and unbiased editorial, we are empowering
children to think critically, form their own opinions and
understand their place in the world. The Week Junior fosters a
passion for reading and learning that will last a lifetime."
"When you're young the world can appear to be a complex place,
so The Week Junior will be on hand to help explain what's really
going on in a safe and trusted way," adds O'Connor. "It's important
that children have a dependable, nonpartisan source of news during
these eventful times, especially in an election year. America's
most informed readers may turn out to be its youngest ones."
In addition to its commercial success, The Week Junior has a
real, tangible impact on UK readers' lives. Parents and teachers
alike place a high value on the magazine with 98% of adults having
"noticed an improvement in readers' knowledge and understanding of
news and current affairs." In a media landscape dominated by
screens and streaming, 96% of readers in the UK would recommend The
Week Junior to their friends.
The Week Junior will launch in spring 2020. Costing $75 for a one-year subscription of 48 issues, the
magazine will arrive in subscribers' mailboxes every week starting
in March. Parents and teachers can subscribe to The Week Junior at
theweekjunior.com.
Press Office:
For interview opportunities and further information and imagery,
please contact:
Jessica Jarrett
jessicajarrett@manifest.nyc | 917 714 9296
Natalie DiBona
natalie@manifest.nyc | +1 413 310 5783
About Dennis Publishing:
Dennis is a dynamic media organization, operating in the US and UK
markets, that is committed to producing editorial excellence. In
the US, it is best known for The Week and Kiplinger's Personal
Finance. Its portfolio of 43 brands operates in five consumer
areas: Current Affairs, Finance, Technology, Automotive, and
Lifestyle, reaching over 50 million unique users, with over 1.5
million subscribers and selling over 2.5 million magazines every
month. Dennis has transformed its approach from its traditional
print publishing roots to a multi-platform publishing and
e-commerce business spanning both the UK and US, with a group
turnover of over $283 million.
The Week was launched in the US in 2001 and is based in
New York City. It boasts over
550,000 paid-for print subscribers and 5.8 million monthly unique
users to its award-winning current affairs website TheWeek.com.
Dennis brands include The Week, The Week Junior, Money Week,
Auto Express, Expertreviews.co.uk, BuyACar.co.uk, Cyclist,
Kiplinger's Personal Finance and Viz.
For more information, go to Dennis.co.uk.
Website and social handles:
theweekjunior.com/
Facebook:facebook.com/theweekjuniorus/
Instagram: instagram.com/theweekjuniorus/
Twitter: twitter.com/week_junior_us
SOURCE Dennis Publishing