LOS ANGELES, Dec. 4, 2019 /PRNewswire/ -- Global phenomenon
Shopkins, which launched a collectible craze five years ago,
continues the momentum by expanding on the newest gotta-have-it
trend: Shopkins Real Littles. Real Littles are miniatures of iconic
brands with a matching Shopkin inside, and now they're bringing the
cutest micro-versions of favorite frozen foods to the toy aisle in
partnership with the Unilever family of brands, Conagra and
Kellogg's. Tiny versions of Popsicle, Good Humor, Klondike, Breyers
ice cream, Marie Callender's pie,
Morningstar Farms foods and more will be hitting shelves in
January 2020.
The new Real Littles Mini Packs feature the coolest unboxing
experience, during which collectors dunk the Mini Pack ice bag in
water and swish it around. The outer packaging magically melts to
reveal a surprise Shopkins Real Little. The new line features more
than 40 new Shopkins, making collectibility fun and achievable.
Real Littles launched in August
2019 with Kellogg's, Conagra, Welch's and
Skechers and was an instant success, selling out across
retail. It was named a top toy by the National Parenting Product
Awards, Romper and the Toy Insider and was nominated for a TOTY as
Collectible of the Year by the Toy Association. To date, more than
600 million Shopkins have been sold worldwide, establishing a
$5 billion brand. Recently, the
Shopkins YouTube channel reached more than 1 billion minutes of
watch time, which is nearly 32 years of continuous
viewing.
"We've been so excited to see growth in the Shopkins brand with
Real Littles," said Paul Solomon,
co-owner, Moose Toys. "It's clear that kids and collectors are
loving our partnerships with iconic brands, and we're excited to
partner with Unilever to provide fans with more great brands with a
Shopkins twist."
The launch of Shopkins Real Littles will be supported by a
multifaceted marketing campaign, including media buys, influencer
partnerships and in-store point-of-sale materials.
Beginning in January 2020,
Shopkins Real Littles Frozen Foods will be available at online and
retail locations nationwide, wherever toys are sold. The Shopkins
Real Littles line consists of Mini Packs (MSRP $3.99), Lil' Shopper Packs (MSRP $9.99), a Collector's Case (MSRP $4.99), a Stacey Cakes + Icy Treats Scooter (MSRP
$19.99) and the Cutie O's Mini Mart
(MSRP $29.99). For more information,
visit shopkinsworld.com or moosetoys.com.
About Moose Toys
Moose Toys exists to make children happy. The team has
innovation in its DNA and is famous for the design, development and
manufacture of award-winning toys that continue to disrupt the
market! Moose Toys dominates in categories including collectibles,
craft, dolls, games and youth electronics and is consistently
recognized as the most creative company in the industry.
The family-run business disrupted the toy industry with the
global phenomenon Shopkins, and through these pint-sized
characters, it reinvigorated the way children play. The company's
success extends to the development of content, entertainment and
global licensing deals. Moose calls Australia home, has
over 500 staff members and distributes to over 100 countries.
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SOURCE Moose Toys