ZURICH, Nov. 26, 2019 /PRNewswire/ -- Roger Federer and On are announcing today a
unique entrepreneurial relationship that will join one of the
world's most influential athletes with one of the fastest-growing
brands in the history of athletic footwear. Federer will invest in
On and joins the founders of the young sports brand to shape its
future. As a true partner, he helps to oversee product development,
marketing and fan experiences as well as the athlete spirit of On's
high-performing culture.
Based in Zurich, nine-year-old
On has taken the athletic footwear market by storm. Elite athletes
are winning Olympic and World Championship medals in the innovation
from Switzerland. Driven by
peer-recommendation, runners are discovering the superior
performance and feel of On running shoes and its unique patented
"Cloud" technology. As a result, On is attracting the
fastest-growing global fan community and has joined the ranks of
the leading brands in the US, Europe and Japan.
"I've been a fan of On and its products for a while, but after
talking to the founders I realized we have a lot more in common
than just our Swiss roots," says Federer. "I'm excited to be part
of the On team and to work on the future of a next-generation
global sports brand." Federer revealed that the first new products
he is working on will be finished and released in 2020.
On Co-Founder Olivier Bernhard, a
former World Champion, said the relationship developed very
naturally: "We noticed Roger wearing On shoes and reached out to
him. That's when we found out he is a long-time fan of On and, of
course, we are long-time fans of his. Switzerland is a small place and we started
having dinner together."
Commenting on the unconventional relationship, Bernhard says:
"It became clear that there was a unique opportunity to forge a
joint entrepreneurial path that is very different from an athletic
sponsorship that a big company would do."
Bernhard added: "Everyone knows Roger's a leader in his sport,
but as a friendship developed it became clear he is a natural
leader and entrepreneur off the court as well. We value the same
things and share a passion for innovation and design. He's going to
be a tremendous addition to team On."
Roger and On share a passion for innovation and design.
Media assets available for download here.
Who is On?
On is a young Swiss sports company based in Zurich, Portland (Oregon,
USA), Tokyo, Berlin, Shanghai, São Paulo and Melbourne. It has one simple mission: make
running fun. A team of sports scientists, world-class athletes and
designers spearhead this mantra.
On is the fastest growing running shoe brand on planet Earth and
is winning technology and design distinctions all over the world.
On's elite athletes win World Championships, bring home Olympic
medals and beat world records.
On's radically new running technology CloudTec™ is patented
worldwide. Nine years after market launch, On is available at 6,000
specialist running stores and over 50 countries in Europe, North
America, South America and
Asia-Pacific.
Photo:
https://mma.prnewswire.com/media/1035893/Roger_Federer_On.jpg