BERLIN, Sept. 5, 2019 /PRNewswire/ -- What if fruits and
vegetables could remain as nutritious stored in the refrigerator as
the day we bought them? Now, thanks to cutting edge technology from
Beko, Europe's leading home
appliances brand, they can. Today, at the world's largest consumer
electronic fair, IFA in Berlin,
Beko unveiled their HarvestFresh technology which will be available
across a range of refrigerators.
The innovative technology, developed for Beko fridges uses not
one, but three effective colours (green, blue and red), which mimic
the 24-hour sun cycle and natural sunlight. This combination will
simulate the day light cycle – including times of darkness – to
recreate a natural living environment for fruits and vegetables
long after they have been harvested and purchased. Studies have
shown that this technology has helped preserve vitamin A and
vitamin C levels much longer.
By utilizing the power of varying light combination, fruits and
vegetables are exposed to a natural way of preserving the vitamin,
encouraging a healthier diet.
"At Beko, we believe passionately in creating new products
and technologies that meet the wellbeing needs of today's consumer.
We know that they do not always find it easy to eat healthily and
are committed to doing all we can to make their lives easier and
healthier," commented Zeynep Yalim
Uzun, Chief Marketing Officer at Beko.
This development within the whitegoods market is just one step
towards achieving Beko's mission of empowering the new generations
to live healthier and providing accessible wellbeing for all their
consumers. Another step they most recently took was the 'Eat Like a
Pro' campaign in partnership with FC Barcelona and UNICEF, which
set out to help prevent childhood obesity worldwide by inspiring
children to make healthier food choices like their football
heroes.
HarvestFresh will be available across selected lines from 2020.
For more information visit www.beko.com.
*Intertek performed 7-day laboratory testing on Vitamin C and
Vitamin A measurements in direct light exposed Tomato and Green
Pepper.
Notes to Editors
About Beko:
Beko is the international home appliance brand of Arçelik
operating in more than 140 countries. It offers product lines that
include major appliances, air conditioners and small appliances.
Beko is the leading freestanding home appliances brand in
Europe in the white goods sector
and no. 1 large home appliances brand in the UK. The brand is
Global Premium Partner of FC Barcelona, naming partner of
Fenerbahçe Men's Basketball Team and Official Supplier of European
League of Legends Championship (LEC).
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SOURCE Beko