ORLANDO, Fla., May 21, 2019 /PRNewswire/ -- As the leader
in retail packaged salads, Fresh Express® is introducing its
Premium Slaw Salad Kits™ to bring leafy-green lovers delicious,
chef-inspired, healthy mealtime options to enjoy with their
families this summer.
Fresh Express® continues to add unique, high quality options to
summer dining with restaurant-style salads you love in three
exciting flavors that bring the cool, crisp crunch of diner
favorite slaws into the comfort of your home with ease. Developed
by the Fresh Express Culinary team, taking cues from insights
gathered from current restaurant menu trends, the new
kits provide everything you need to create new twists to
classic favorites with chef-crafted components the whole family
will love.
"Consumers continue to look for new and delicious meal options
that replicate chef-crafted dishes they enjoy when dining out, and
we wanted to provide high quality, affordable salads that make it
easy to recreate restaurant favorites families can enjoy at home,"
shared Michael Golderman, Marketing
Brand Leader for Fresh
Express®. "Our chefs at the Fresh Express
Innovations Kitchen carefully selected flavor combinations and
unique ingredients to create three restaurant quality offerings
that can serve as a side, a topping for burgers or sliders, or
eaten on its own, making every meal special, exciting, yet
deliciously easy and simple."
Asian Avocado Premium Slaw – Grab a fork and
transport your senses to another world with the fresh flavors of
red, green and Napa cabbage, mature kale and cauliflower stalks
adorned with delightful textures and flavors from honey-roasted
sesame chips, crunchy wonton strips, corn kernels, edamame and a
handcrafted Asian Avocado dressing.
Honey Pecan Premium Slaw – Summer picnics are calling and
this Honey Pecan Premium Slaw Salad Kit is the perfect answer. Let
fresh red and green cabbage, peppery arugula, mature kale and
cauliflower stalks along with creamy bleu cheese crumbles, raisins
and candied praline pecans bask in the sweet, yet tangy honey
mustard dressing. Grab a bag and be the hero of your next
picnic.
Smoked BBQ Sriracha Premium Slaw – Crank up the heat
with the tangy flavors of BBQ and Sriracha. Take your taste buds on
an adventure with garden fresh red and green cabbage, Brussels sprouts, broccoli stalks and carrots
topped with crunchy red pepper crisps, and Sriracha chow mein
noodles. Finished with a touch of smoked BBQ Sriracha dressing,
this salad will leave you wanting more!
New Fresh Express® Premium Slaw Salad Kits are
currently rolling out to retailers nationwide with suggested retail
price of $3.99. For more information,
visit www.freshexpress.com.
About Fresh Express®:
Fresh Express® is the brand leader in Value
Added Salads and is dedicated to providing consumers with healthy,
convenient ready-to-eat salads, leafy greens, vegetables and
fruits. With the invention of its special Keep Crisp® bag in the
1980s, Fresh Express pioneered the retail packaged salad category
and was the first to make them available to grocery stores
nationwide. Today, Fresh Express fresh salads come in more than 150
different varieties offering exciting new flavors and convenient
new ways to meet the daily dietary requirements for both
conventional and organic fresh produce. More than 20 million
consumers each week enjoy healthy, convenient ready-to-eat Fresh
Express salads, spinach, vegetables and juicing greens. For more
information, visit www.FreshExpress.com.
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SOURCE Fresh Express