BETHESDA, Md., March 12, 2019 /PRNewswire/ -- Homesnap, the
market-leading national home search platform that provides
real-time MLS data to consumers and a mobile productivity tool for
agents, today announced the release of Homesnap Stories, a new
marketing feature that allows agents to create immersive and
engaging video content for their active listings.
A home's best selling points and qualities don't always come
across in a listing photo. Homesnap Stories let agents connect with
potential buyers in a more personalized and creative way through
augmented reality (AR) objects and emojis, stylized custom text,
music, real estate themed stickers and more.
Additionally, agents can track who is engaging with their
content and how often, as well as seamlessly share their Homesnap
Stories across their personal social media accounts. This new
feature, which is available on iOS and Android devices, marks the
first time that user-generated content can be created and added to
a listing in Homesnap.
"Video marketing is one of the most powerful tools in real
estate," said Lou Mintzer, Chief
Product Officer at Homesnap. "Today, social videos generate 1,200%
more shares than text and images combined. They are a great
way for agents to share their services and active properties, and
now they can use the app they're already using -- Homesnap Pro --
to create this powerful content."
Agents now see a redesigned media bar which features a "Stories"
icon at the top of their listings on Homesnap. When agents tap on
the "Add Stories" icon, they can create stories for their active
listings by adding a photo or video from their camera, library or
listing photos.
About Homesnap
With easy-to-use mobile technology fueled by unmatched, real-time
data intelligence, Homesnap is changing the way real estate agents
connect with consumers and serve their clients. The
industry-endorsed Homesnap platform leverages real-time data from
185 MLSs to empower millions of consumers each month with a
superior home search experience, while providing over 75% of U.S.
agents with access to powerful mobile tools that automate their
work and accelerate their success. With the Homesnap mobile app,
the highest rated consumer home search application; Homesnap Pro,
the industry-standard mobile business platform for agents; and the
Homesnap national home search portal, a joint venture with the
industry-backed Broker Public Portal, the integrated Homesnap
platform is transforming the industry by bringing real-time to real
estate. More information can be found at www.homesnap.com.
Media Contact
Abby
Sanders
Phone: (703) 999-6809
Email: asanders@homesnap.com
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SOURCE Homesnap