The 2010 BK(R) NEXT BEST MOVE(SM) National Tour Hits Little Rock on February 19
February 09 2010 - 8:00AM
PR Newswire (US)
Mobile tour searches for local 'Game Changers' on the court and in
the community MIAMI, Feb. 9 /PRNewswire-FirstCall/ -- Burger King
Corp. (NYSE:BKC) brings its first-ever BK® NEXT BEST MOVE(SM)
national mobile tour to the Little Rock area on February 19, 2010,
to find "game-changers" both on the basketball court and in the
community. Local ballers can show off their best moves for a chance
to compete for $10,000 and to be featured in a basketball lifestyle
magazine and Web site. Individuals can also submit a video of their
moves on http://www.thenextbestmove.com/. "NEXT BEST MOVE(SM) is
the biggest tour in the history of the BURGER KING® brand," said
Alexandra Galindez, director, cultural marketing. "With this tour,
we're providing consumers with broad-based access to what's
happening not just on the court, but also in urban communities
across the U.S. We also recognize the importance of giving back,
and we will showcase 'game-changing' community service initiatives
in each city we visit on the NEXT BEST MOVE(SM) Web site
(http://www.thenextbestmove.com/). Visitors to the site will have
the chance to get a new, fresh perspective on a variety of
charitable community efforts that they can adapt and implement in
their hometowns." Little Rock residents can vote for their favorite
moves on the Web site and one semi-finalist in each market will go
on to compete against top-ranked players across the U.S. for the
top $10,000 prize. Participants must be 18 or older to compete.
Headlined by reality TV star Syrus Yarborough, The NEXT BEST
MOVE(SM) Crew will also be searching for great moves off the court.
Visitors to http://www.thenextbestmove.com/ can share how they are
"changing the game" through community service and encouraging
others to do the same. City residents should be on the lookout as
The Crew will also visit lifestyle destinations, such as local
attractions, clothing stores and community centers to identify
local trends and discover what's "hot" in the Little Rock area.
Results will be featured on a special culture section on
http://www.thenextbestmove.com/. For more information on the BK®
NEXT BEST MOVE(SM) tour, including eligibility requirements and
Official Rules, or to vote for Little Rock's Next Best Mover, visit
http://www.thenextbestmove.com/. DATASOURCE: Burger King Corp.
CONTACT: Charell Charleston, UniWorld Group, +1-212-219-7106, Web
Site: http://www.thenextbestmove.com/
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