AnyDATA Advances Smartphone Audio Performance Through SRS Partnership
February 09 2010 - 8:00AM
PR Newswire (US)
SRS TruMedia and TruVoice to be Available On New AnyDATA Windows
Mobile Smartphones SANTA ANA, Calif., Feb. 9 /PRNewswire-FirstCall/
-- SRS Labs (NASDAQ: SRSL), the industry leader in surround sound,
audio, and voice technologies, announced today that it has formed a
strategic partnership with wireless communications device
manufacturer, AnyDATA, to incorporate SRS TruMedia(TM) and
TruVoice(TM), a suite of advanced audio optimization solutions, in
its smartphones, including the newly released ASP-518 and ASP-318.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
"The mobile phone segment has become far more three-dimensional as
consumers increasingly ask about Internet connectivity and
multimedia functionality before purchasing a new phone," said Allen
H. Gharapetian, Vice President of Marketing for SRS Labs. "We are
excited to work alongside AnyDATA and to build our powerful audio
solutions, beginning with TruMedia and TruVoice, into their mobile
handsets for a truly comprehensive and immersive experience. Simply
put, just because consumers increasingly rely more on their phones
for multimedia content, voice calling on-the-go, it doesn't mean
that their AV experience has to be a poor one." Initially AnyDATA
will incorporate SRS TruMedia into its ASP-518 and ASP-318
smartphones, while additional SRS audio solutions and more AnyDATA
products are slated for implementation throughout 2010. TruMedia is
one of SRS' premier mobile solutions for which there is no
competitive equal. Audio performance has become a significant
purchasing factor as consumers shop for more sophisticated phones.
In a recent MarketTools study conducted in November 2009 in United
States, 92 percent of the survey respondents indicated that the
quality of sound is important to very important when purchasing a
mobile phone. In addition, a mere 22 percent of the respondents
indicated their satisfaction with the mobile phones they were using
at the time of the survey. Both indicators above clearly illustrate
the need for advanced multimedia solution such as SRS TruMedia.
With SRS TruMedia music and videos sound remarkably more natural
and detailed, with notable depth and clarity. Now, built-in or
external speakers of various sizes and capabilities can offer an
expanded 3D sound field and increased bass response. Additionally,
while listening over headphones, users will be enveloped in an
immersive surround sound experience that emulates what the artist
or filmmaker originally intended. Meanwhile, SRS TruVoice
significantly enhances voice clarity and tonal quality for
increased comprehension, particularly in noisy environments. When
in locations of loud ambient noise, TruVoice will sharpen the
spoken voice and enhance the overall volume gain in real-time,
extensively improving voice intelligibility so the handset user can
better understand what the other party is saying. "AnyDATA is
pleased to work with SRS Labs to offer outstanding audio
performance in our smartphones," said Dr. Soon Shin, AnyDATA CEO.
"We believe our carrier customers desire smartphones that are well
designed and offer compelling audio not only for voice calls, but
for multimedia applications." Those attending Mobile World Congress
in Barcelona, Spain are invited to visit the SRS Meeting room
located in Hall 4, Level 7, Stand HS10, in order to experience a
full SRS mobile sound demonstration. AnyDATA will be demonstrating
its new smartphones and other products at Hall 2, Stand C102. About
SRS Labs, Inc. Founded in 1993, SRS Labs is the industry leader in
audio signal processing for consumer electronics. Beginning with
the audio technologies originally developed at Hughes Aircraft, SRS
Labs holds over 150 worldwide patents and is recognized by the
industry as the foremost authority in research and application of
audio post processing technologies based on the human auditory
principles. Through partnerships with leading global CE companies,
semiconductor manufacturers and software partners, SRS is
recognized as the de facto standard in audio enhancement, surround
sound, volume leveling and voice processing technologies. SRS
solutions have been included in over one billion electronic
products sold worldwide including flat panel HDTVs, STBs, mobile
phones, portable media devices, PCs and automotive entertainment.
SRS Labs supports its partners around the globe with a network of
offices in regions including the U.S., China, Europe, Japan, Korea
and Taiwan. For more information, visit http://www.srslabs.com/.
Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at
http://www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs. About AnyDATA Corporation AnyDATA
Corporation is a global leader in the design and manufacture of
wireless communications devices, including real-time tracking
devices, modems, and smartphones. AnyDATA products have been
certified by more than 57 carriers in 45 countries. The company
distributes its products worldwide through wireless carriers and
OEMs. AnyDATA was selected by Deloitte in 2008 as one of the 500
fastest growing companies in North America. AnyDATA is also listed
on Deloitte's Orange County, California Fast 50, as one of the
fastest growing companies in that technology intensive region.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs' products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise. SRS Labs, Inc.
Contact: Investor Relations Contact: Michael Bingham, PR Manager
Matt Glover, Liolios Group, Inc. 949-442-5582 949-574-3860 Twitter:
@SRSLabs http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs CONTACT: Michael
Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582, , Twitter:
@SRSLabs; or investors, Matt Glover of Liolios Group, Inc.,
+1-949-574-3860, , for SRS Labs Web Site: http://www.srslabs.com/
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