P&F to Leverage SRS TruSurround HD Within Its Philips 4000, 5000 & 7000 Series HDTVs
January 08 2010 - 8:00AM
PR Newswire (US)
A brilliant picture and high quality sound packed in a sleek design
LAS VEGAS, Jan. 8 /PRNewswire-FirstCall/ -- Combining the best
picture and sound, P&F introduced the new 4000, 5000 and 7000
Eco FlatTV(TM) series today at the 2010 Consumer Electronics Show
(CES). To ensure what consumers hear is as brilliant as what they
see, P&F has partnered with SRS Labs (NASDAQ: SRSL), the
industry leader in surround sound, audio, and voice technologies,
to incorporate SRS TruSurround HD(TM), which produces a remarkable
surround sound experience over built-in TV stereo speakers within
various models of its Philips®-branded 4000, 5000 and 7000 series
FlatTVs. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO ) "Often
manufacturers focus on the picture and not the sound quality, which
is a disadvantage for consumers," said Todd Richardson, senior vice
president of sales and marketing for P&F, the exclusive
manufacturer and distributor for Philips televisions and home
theater in the U.S. "SRS TruSurround HD allows us to blend the
stunning picture quality of our HDTV lineup with the natural,
high-quality SRS audio, and reward our customers with a complete
multimedia experience. We are excited about working with SRS Labs
and look forward to integrating their innovative sound solutions in
even more Philips products in the future." As a robust multichannel
audio solution, SRS TruSurround HD provides Philips FlatTV owners
with a remarkably enhanced listening experience by processing up to
6.1 audio channels for playback over the TV's built-in speakers.
SRS' proprietary post-processing algorithms make it possible to
optimize the audio playback, delivering deep, rich bass response,
crystal clear dialog for better intelligibility of vocals, and
definition control for maximum high-frequency clarity. When
receiving multichannel content, TruSurround HD virtualizes the
channels, creating "phantom" speakers that appear to extend all
around the listener, producing an amazingly realistic and immersive
surround sound experience. Meanwhile, mono or stereo content is
seamlessly converted into an expansive three-dimensional sound
field. "SRS is thrilled to now have the opportunity to work with a
dynamic, technology-oriented company like P&F, which has
recognized that, more than ever before, users desire an
uncompromised and immersive audio experience while watching TV,"
said Allen H. Gharapetian, Vice President of Marketing for SRS
Labs. " SRS TruSurround HD-equipped Philips-branded HDTVs will
provide a uniquely powerful premium multimedia experience, while
eliminating the hassles associated with wiring and setup of
external speakers." Reaffirming SRS' position as the de facto
standard for FPTV audio, starting in Q2 2010, an assortment of
SRS-equipped Philips 5000 & 7000 series HDTVs will be available
for purchase at consumer electronic retail locations across North
America, including Walmart, Best Buy and Target. About P&F
P&F is a subsidiary of the Funai Electric Co., LTD, Inc. and is
the exclusive licensee for Philips consumer televisions and home
theater in North America. Funai Electric Co., Ltd., established in
1961, is headquartered in Osaka, Japan and is listed in the Tokyo
Securities Exchange First Section (6839). In addition to the
consumer electronic product brands sold by FUNAI Corporation and
the products sold by other FUNAI sales and marketing companies in
Asia, Europe, and South America, Funai Electric Company, Ltd. is a
major original equipment manufacturer (OEM) supplier for appliance,
consumer electronics, computer, and computer peripheral companies
on a global basis. For more information on the Funai group, please
visit http://www.funaiworld.com/. About SRS Labs, Inc. Founded in
1993, SRS Labs is the industry leader in audio signal processing
for consumer electronics. Beginning with the audio technologies
originally developed at Hughes Aircraft, SRS Labs holds over 150
worldwide patents and is recognized by the industry as the foremost
authority in research and application of audio post processing
technologies based on the human auditory principles. Through
partnerships with leading global CE companies, semiconductor
manufacturers and software partners, SRS is recognized as the de
facto standard in audio enhancement; surround sound, volume
leveling and voice processing technologies. SRS solutions have been
included in over one billion electronic products sold worldwide
including flat panel HDTVs, STBs, mobile phones, portable media
devices, PCs and automotive entertainment. SRS Labs supports its
partners around the globe with a network of offices in regions
including the U.S., China, Europe, Japan, Korea and Taiwan. For
more information, visit http://www.srslabs.com/. Visit SRS Labs'
blog at soundingoff.srslabs.com, on Facebook at
http://www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs. For further information, please
contact: Lindsay Woods SRS Labs, Inc. Contact: Redmedia Michael
Bingham, PR Manager 678-592-3844 949-442-5582
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGODATASOURCE:
SRS Labs, Inc. CONTACT: Lindsay Woods, Redmedia, +1-678-592-3844, ;
or Michael Bingham, PR Manager, SRS Labs, Inc., +1-949-442-5582,
Web Site: http://www.srslabs.com/
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