Apex Digital Enhances Overall HDTV Feature-Set Through SRS Labs Partnership
January 07 2010 - 8:00AM
PR Newswire (US)
SRS TruVolume and TruSurround HD Empower Apex-Digital to Eliminate
TV Volume Fluctuation and Provide Built-in Surround Sound
Experience SANTA ANA, Calif., Jan. 7 /PRNewswire-FirstCall/ -- SRS
Labs (NASDAQ: SRSL), the industry leader in surround sound, audio,
and voice technologies, announced today that Apex Digital, Inc will
incorporate SRS TruVolume and TruSurround HD within several of its
2010 LCD HDTV models. Respectively, these audio solutions deliver a
multimedia performance that is free from annoying TV volume
fluctuations, and provide an immersive surround sound through the
TVs built-in speakers. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) "Being
able to work along innovative companies such as Apex Digital which
clearly understand the added value of providing great features and
performance to today's demanding consumers, brings us a tremendous
amount of pride," said Allen H. Gharapetian, Vice President of
Marketing for SRS Labs. "Apex's latest line of LCD HDTVs provides a
first-class visual experience, and through the addition of some of
SRS' most advanced TV audio solutions, consumers will be even more
impressed with the quality and performance of Apex's growing line
of HDTVs." Through the implementation of TruVolume and TruSurround
HD, Apex HDTVs are able to successfully address two growing trends
within the home entertainment Market: -- More than 70-percent of
consumers rely upon their TVs built-in speakers for audio. --
Consumers near-unanimously dislike abrasive volume fluctuation. SRS
TruVolume utilizes advanced, patent pending technology proprietary
to SRS Labs to provide listeners with a consistently comfortable
volume level, thus enabling a more enjoyable entertainment
experience. TruVolume incorporates advanced multi-band analysis
that simulates how people perceive volume shifts, as well as
discrimination technology that identifies appropriate points for
action. As a result, TruVolume eliminates the annoying side effects
that plagued previous volume leveling solutions, operating
unobtrusively and effectively. Listeners simply set the volume to
their preferred listening level, sit back and relax. SRS
TruSurround HD is a robust multichannel audio solution that
delivers uniquely enhanced listening experience by processing up to
6.1 audio channels for playback over built-in speakers of
televisions. SRS' proprietary algorithms make it possible to
optimize the entertainment for deep, rich bass response, dialog
clarity for better intelligibility of vocals, and definition
control for maximum high-frequency clarity. When receiving
multichannel content, TruSurround HD virtualizes the channels,
creating "phantom" speakers that appear to extend all around the
listener, producing an amazingly realistic and immersive surround
sound effect. Meanwhile, mono or stereo content is seamlessly
converted into an expansive three-dimensional sound field. "The
flat panel TV market is extremely competitive and, in order to
distinguish Apex from the competition, we strive to deliver
tremendous value to our consumers, without sacrificing the quality
or feature capabilities of our HDTV lineup," says M. Jeannie
Vogler, Senior Vice President, Sales & Marketing for Apex
Digital. "We are very excited to work with SRS Labs whose audio
solutions allow us to deliver a multimedia experience that exceeds
all expectations." Beginning in March and throughout 2010, Apex's
SRS-equipped HDTVs will be available at select retail locations
across North America, reaffirming SRS' position as the de facto
standard for FPTV audio. About SRS Labs, Inc. Founded in 1993, SRS
Labs is the industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of audio post processing technologies
based on the human auditory principles. Through partnerships with
leading global CE companies, semiconductor manufacturers and
software partners, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling and voice
processing technologies. SRS solutions have been included in over
one billion electronic products sold worldwide including flat panel
HDTVs, STBs, mobile phones, portable media devices, PCs and
automotive entertainment. SRS Labs supports its partners around the
globe with a network of offices in regions including the U.S.,
China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Visit SRS Labs' blog at
soundingoff.srslabs.com, on Facebook at
http://www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs. Except for historical information
contained in this release, statements in this release, including
those by Mr. Gharapetian, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs CONTACT: Michael
Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582, , Twitter:
@SRSLabs; or Investor Relations, Matt Glover of Liolios Group,
Inc., +1-949-574-3860, for SRS Labs, Inc. Web Site:
http://www.srslabs.com/
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