SRS and Visteon Collaborate on the Development of In-Car Entertainment Systems
January 07 2010 - 8:00AM
PR Newswire (US)
SRS TruVolume, WOW HD, TruSurround HD and CS Auto Work Together to
Provide a Remarkable Multimedia Experience SANTA ANA, Calif., Jan.
7 /PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL), the industry
leader in surround sound, audio, and voice technologies, announced
today that it will support Visteon Corporation, a key designer and
supplier of in-car entertainment systems to the world's leading car
manufacturers, in initiating advanced development to provide
automotive manufacturers with additional SRS audio solution upgrade
options including SRS TruVolume(TM), WOW HD(TM), TruSurround HD(TM)
and CircleSurround Automotive(TM) (CS Auto). These solutions are
intended to provide the best possible multimedia experience based
upon the cabin size of the car and speaker placement. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) "We are
thrilled to be expanding our relationship with Visteon and to have
the opportunity to bring the remarkably rich SRS audio experience
to car owners across the globe," said Allen H. Gharapetian, Vice
President of Marketing for SRS Labs. "Through the thoughtful
implementation of one or more of these advanced audio solutions,
users will immediately enjoy an unmatched multimedia experience
complete with our state-of-the-art audio technologies that
eliminate volume spikes, deliver remarkable depth and clarity from
compressed music files, and truly immerse the listener in a natural
surround sound experience from a broad range of encoded content."
SRS Audio Solution options for new Visteon Head Units and
Amplifiers include: -- SRS TruVolume is an advanced, intelligent
volume control solution that eliminates the irritating volume
fluctuations from a wide range of multimedia content including
DVDs, CDs, satellite radio, HD radio, terrestrial radio, navigation
instructions and video games, resulting in a more enjoyable and
level audio experience. TruVolume analyzes, controls and maintains
comfortable volume levels by utilizing principles determined by SRS
Labs' extensive study of psychoacoustics - the science of how
humans perceive and process sound. -- SRS CS Auto is the industry's
only audio decoding solution to produce surround sound from any
audio source. Applying this solution, Visteon could have the
capability to calibrate the audio experience and compensate for
speakers packaged in sub-optimal locations, such as those mounted
low in side door panels. As a result, CS Auto transforms any
automobile into a "home theater on wheels." -- SRS TruSurround HD
is a robust audio solution that provides a remarkably enhanced
listening experience by processing up to 6.1 audio channels for
playback over a car's speakers system, delivering deep, rich bass
response, crystal clear dialog for better intelligibility of
vocals, and definition control for maximum high-frequency clarity.
TruSurround HD virtualizes multichannel content, creating "phantom"
speakers that appear to extend all around the listener, producing
an amazingly realistic and immersive surround sound experience.
Meanwhile, mono or stereo content is seamlessly converted into an
expansive three-dimensional sound field. -- SRS WOW HD restores a
more natural-sounding audio experience. Heavily compressed files
are optimized to provide immersive 3D audio, improved bass, greater
high-frequency clarity and elevated sound. "Whether you're driving
down the block or across the county, the experience of a premium
entertainment system is one aspect of the journey that resonates
with both drivers and passengers alike," said Tim Yerdon, director,
global innovation, design and advanced electronics for Visteon.
"Visteon market research has validated high consumer acceptance and
demand for improved in-vehicle multimedia experiences. We are
looking forward to this collaboration with SRS Labs to further
develop several of these solutions in an effort to make a great
in-car audio experience even better." SRS Labs is the de facto
standard for audio post-processing in consumer electronic
applications. Visteon and SRS Labs will develop automotive audio
systems that leverage this consumer electronics expertise and
demonstrate audio systems that offer an exceptional in vehicle
listening experience. About SRS Labs, Inc. Founded in 1993, SRS
Labs is the industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of audio post processing technologies
based on the human auditory principles. Through partnerships with
leading global CE companies, semiconductor manufacturers and
software partners, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling and voice
processing technologies. SRS solutions have been included in over
one billion electronic products sold worldwide including flat panel
HDTVs, STBs, mobile phones, portable media devices, PCs and
automotive entertainment. SRS Labs supports its partners around the
globe with a network of offices in regions including the U.S.,
China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Visit SRS Labs' blog at
soundingoff.srslabs.com, on Facebook at
http://www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs. About Visteon Visteon Corporation
is a global automotive supplier that designs, engineers and
manufactures innovative climate, interior, electronic and lighting
products for vehicle manufacturers, and also provides a range of
products and services to aftermarket customers. With corporate
offices in Van Buren Township, Mich. (U.S.); Shanghai, China; and
Chelmsford, UK; the company has facilities in 26 countries and
employs approximately 30,000 people. For more information, visit
http://www.visteon.com/. Except for historical information
contained in this release, statements in this release, including
those by Mr. Gharapetian, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582, ,
Twitter: @SRSLabs; or Investor Relations, Matt Glover of Liolios
Group, Inc., +1-949-574-3860, , for SRS Labs, Inc. Web Site:
http://www.srslabs.com/ http://www.visteon.com/
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