All-New iWOW Adaptor Dramatically Improves the Audio Quality of the iPhone and iPod Touch
January 05 2010 - 8:00AM
PR Newswire (US)
New SRS iWOW App - Available for Download at the iTunes App Store -
Adds Greater Functionality and Provides the User Greater Control of
How Audio Sounds SANTA ANA, Calif., Jan. 5 /PRNewswire-FirstCall/
-- SRS Labs (NASDAQ: SRSL), the industry leader in surround sound,
audio, and voice technologies, announced today the addition of the
SRS iWOW for iPhone and iPod Touch to the award-winning line of SRS
iWOW audio enhancement solutions. The new SRS iWOW Adaptor, which
seamlessly attaches to the bottom of the iPhone or iPod touch is
engineered to work in tandem with a free iPhone/iPod Touch app to
deliver a customizable, more personal and immersive music, video
and gaming audio experience. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) "We're
very excited to add the next generation of our iWOW Adaptor for
iPhone and iPod Touch to our line up of audio enhancement solutions
available on our online store," said Allen H. Gharapetian, Vice
President of Marketing for SRS Labs. "The original SRS iWOW Adaptor
for iPod quickly became a hit, and to further that success, we
determined that the time was right to develop a next generation
adaptor for Apple's new line of touch screen music players; after
all, the iPhone and iPod Touch are the most popular products in
their respective markets among consumers." The SRS iWOW for iPhone
and iPod Touch is a premium audio accessory that attaches to the
bottom connector of the iPhone or iPod Touch. The device utilizes
several patented SRS audio solutions designed to retrieve and
restore audio cues that are buried within the original source
material, making music, video files, and games sound
high-definition -- with remarkable depth and clarity. The new SRS
iWOW Adaptor works with a free SRS iWOW iPhone app, which is
available for download on the iTunes App Store. The SRS app allows
users to custom tune the iWOW Adaptor to personalize their
listening preferences, via custom-tuned settings for headphones,
external speakers and car audio systems, and gives users the
ability to increase bass response, treble as well as add a surround
sound effect to their audio. The SRS iWOW for iPhone and iPod Touch
is exclusively available for purchase online at SRS Labs' Online
Store for $79. About SRS Labs, Inc. Founded in 1993, SRS Labs is
the industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of audio post processing technologies
based on the human auditory principles. Through partnerships with
leading global CE companies, semiconductor manufacturers and
software partners, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling and voice
processing technologies. SRS solutions have been included in over
one billion electronic products sold worldwide including flat panel
HDTVs, STBs, mobile phones, portable media devices, PCs and
automotive entertainment. SRS Labs supports its partners around the
globe with a network of offices in regions including the U.S.,
China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Visit SRS Labs' blog at
soundingoff.srslabs.com, on Facebook at
http://www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs. Except for historical information
contained in this release, statements in this release, including
those by Mr. Gharapetian, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs CONTACT: Michael
Bingham, PR Manager of SRS Labs, +1-949-442-5582, , Twitter:
@SRSLabs; or Investor Relations, Matt Glover of Liolios Group,
Inc., +1-949-574-3860, , for SRS Labs Web Site:
http://www.srslabs.com/
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