SRS Premium Sound HD Audio Suite Radically Improves the Collective PC Multimedia Experience
January 05 2010 - 8:00AM
PR Newswire (US)
Advanced Audio Solution Delivers High-Quality Audio Experience
That's Bigger, More Immersive and Free From Volume Fluctuations
Using Any Speaker Configuration SANTA ANA, Calif., Jan. 5
/PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL), the industry
leader in surround sound, audio, and voice technologies, announced
today the introduction of SRS Premium Sound HD(TM) for the PC
market, a comprehensive suite of state-of-the-art audio solutions
that deliver the most superior surround sound entertainment
experience for playback of music, video, games and streaming
content on the PC, free of annoying volume fluctuations. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) Because
focus has traditionally been placed on features such as screen size
and resolution, storage space, and processing power, quality sound
reproduction had been often overlooked as a key feature. But, with
the PC rapidly developing into an all-in-one multimedia and
entertainment device, audio quality has become essential to the PCs
much like large screen flat panel TVs and smartphones. With the
advent of SRS Premium Sound HD, a vast number of mobile consumers
can discover for themselves what top-of-the-line audio does for
their overall PC entertainment experience. "Consumers today demand
more out of their PCs, and the presence of premium quality audio is
at the top of this list," said Allen H. Gharapetian, Vice President
of Marketing for SRS Labs. "SRS Premium Sound HD is a powerful
audio solution that brings the collective PC multimedia experience
to life through a host of carefully integrated post processing
technologies that create an incredible and engaging audio
experience." In a recent MarketTools(TM) third party survey, eight
out of 10 PC buyers in North America indicated sound quality of a
PC to be an important decision factor when buying a PC. In the same
survey, audio performance scored higher than weight, battery life
and style in terms of importance to buyers. Several other recent
studies have confirmed that higher performance audio is now
considered a universally required feature on PCs worldwide.
Building on the success of Premium Sound, which has been
implemented into millions of PCs around the world, Premium Sound HD
adds the much needed and unique ability to deliver a stable and
level audio volume from all content and sources. So, for instance,
when listening to music over iTunes, consumers no longer have to
adjust the volume when one song switches the next, much louder
song. They can set the volume once, sit back and relax knowing that
their audio experience will be free of annoying volume
fluctuations. In addition, PCs featuring SRS Premium Sound HD will
provide consumers with a surround sound experience that's vastly
more complete and enjoyable than what they've reluctantly grown
accustomed to. SRS Premium Sound HD's feature-driven advances
include: -- Immersive surround sound from two speakers. --
Consistent volume level regardless of content via SRS TruVolume. --
Superior "natural" sounding audio from any kind of speaker
configuration. -- Small speakers provide louder volume than before
possible. -- Crystal clear dialog. -- Bass playback that is both
deep and rich. SRS Premium Sound HD is available now for
manufacturers of Windows® and Linux-based PCs. In order to optimize
the performance of each notebook model's audio system, SRS
engineers work closely with the codec provider and PC manufacturer,
taking into consideration each products industrial design, speaker
placement, orientation and frequency response resulting in the best
possible auditory experience. About SRS Labs, Inc. Founded in 1993,
SRS Labs is the industry leader in audio signal processing for
consumer electronics. Beginning with the audio technologies
originally developed at Hughes Aircraft, SRS Labs holds over 150
worldwide patents and is recognized by the industry as the foremost
authority in research and application of audio post processing
technologies based on the human auditory principles. Through
partnerships with leading global CE companies, semiconductor
manufacturers and software partners, SRS is recognized as the de
facto standard in audio enhancement, surround sound, volume
leveling and voice processing technologies. SRS solutions have been
included in over one billion electronic products sold worldwide
including flat panel HDTVs, STBs, mobile phones, portable media
devices, PCs and automotive entertainment. SRS Labs supports its
partners around the globe with a network of offices in regions
including the U.S., China, Europe, Japan, Korea and Taiwan. For
more information, visit http://www.srslabs.com/. Visit SRS Labs'
blog at soundingoff.srslabs.com, on Facebook at
http://www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs. Except for historical information
contained in this release, statements in this release, including
those by Mr. Gharapetian, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs CONTACT: Michael
Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582, , Twitter:
@SRSLabs; or Investor Relations, Matt Glover of Liolios Group,
Inc., +1-949-574-3860, Web Site: http://www.srslabs.com/
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