R.G. Barry Named Superga International Licensee of the Year
December 01 2009 - 8:33AM
PR Newswire (US)
PICKERINGTON, Ohio, Dec. 1 /PRNewswire-FirstCall/ -- R.G. Barry
Corporation (NASDAQ:DFZ), North American licensee for luxury canvas
fashion footwear brand Superga®, has been named 2009 International
Licensee of the Year by the iconic Italian footwear brand's parent
company, BasicNet S.p.A of Turin, Italy. R.G. Barry was selected
from among 14 Superga licensees around the world for its commitment
to the brand and its ability to react quickly to changing
international market conditions. "It is with great pleasure that we
recognize the R.G. Barry Superga team as Licensee of the Year,"
said Franco Spalla, President of BasicNet S.p.A. "They work closely
with us on new developments and brand strategies. We value the
personal relationships, kindness and courtesy demonstrated by these
partners in all aspects of our business together." "We are honored
to be singled out from such a strong group of international
vendors," said R.G. Barry Corporation President and Chief Executive
Officer Greg Tunney. "This award is a reflection of our entire
team's ongoing efforts to establish and grow this well-known
European canvas footwear brand in North American markets."
Superga-USA Brand President Scott Weaver added, "Over the past
year, we have realigned our marketing and merchandising approach
for Superga-USA with the goal of reaching a broader consumer base
while maintaining the brand's special cache. This could not have
been accomplished without the full partnership of the BasicNet
organization." R.G. Barry Corporation licensed the Superga® brand
in 2007. The brand is available at independent retailers and at
http://www.superga-usa.com/. For spring 2010, Superga will be sold
through many Barney's, Anthropologie and Tommy Bahama stores; and
on-line or in catalogs from Urban Outfitters, J-Crew, J-Jill and
Eddie Bauer. About Superga Founded in Italy in 1911, Superga® is
known throughout the world for vulcanized footwear that spans from
fashion forward to traditional classic styling. The brand is owned
by BasicNet S.p.A., a licensing and marketing company that operates
in the sport and leisure apparel, footwear and accessories sectors
in approximately 110 world markets. In addition to Superga,
BasicNet's brands include Kappa, Robe di Kappa, K-Way and Jesus
Jeans. BasicNet S.p.A. is listed on the Italian Stock Exchange.
About R.G. Barry Corporation R.G. Barry Corporation, the Dearfoams®
company, is one of the world's leading developers and marketers of
accessory footwear. Visit us online at http://www.rgbarry.com/ to
learn more about our business. DATASOURCE: R.G. Barry Corporation
CONTACT: Roy Youst, Director Investor & Corp. Communications,
+1-614-729-7275, Web Site: http://www.rgbarry.com/
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