Marketplace Dramatically Improves ROI for Online Real Estate Marketing SAN RAMON, Calif., Sept. 9 /PRNewswire/ -- Reply.com (http://www.reply.com/), a leader in locally-targeted online marketing, announced that prominent companies in the real estate industry now leverage Reply.com's Marketplace to efficiently gain access to geo-targeted real estate consumers. The list of customers includes some of the top companies in the real estate industry, such as: Weichert Lead Network, Intelius, ZipRealty, LeadtoRealty, Market Leader, MultipleListing.com, RealtyStore.com, and RealEstate.com. Reply.com's patent-pending platform acts as a catalyst, bringing locally-targeted ad dollars online by providing advertisers granular control over bids, coverage, quality, and budgets. In five minutes, an advertiser using Reply.com's platform can sign up, create a campaign for buying leads or Enhanced Clicks(TM), and receive geo-targeted high intent traffic. Reply.com's Marketplace allows for highly-efficient, locally-targeted consumer acquisition, even for large lead generation companies. "Reply.com has made online marketing more relevant by localizing and simplifying it," said Reply.com Founder and CEO Payam Zamani. "Moreover, Reply.com has made it easier to reach the desired customer, in the precise location, without the typical complexities associated with paid search or display marketing. Leading CPC and display platforms require a level of expertise that discourages millions of local advertisers from migrating their advertising spend online. We enable local advertisers to come online without needing to hire an agency or become experts in paid search, making Internet marketing profitable and user-friendly for businesses of all sizes." Companies are increasingly looking for advertising formats that connect them with consumers at a critical decision or purchase point. Market Leader (NASDAQ:LEDR), a leading marketing partner to real estate professionals, has benefited as both a buyer and seller in Reply.com's Marketplace. -- As a buyer within the Reply.com Marketplace, Market Leader supports the growth of HouseValues, JustListed, Growth Leader, Team Leader, and RealtyGenerator, which require customized advertising based on geography, number of agents in the region, and depth of online presence. -- As a seller in the Reply.com Advertiser Exchange, Market Leader auctions consumer traffic that falls outside its coverage areas to Reply.com, which enables them to monetize poorly-targeted ad spend that in the past would have been wasted. Thad Westhusing, Vice President of Advertising at Market Leader, summarized the benefits this way: "The Reply.com Marketplace has provided us access to qualified real estate traffic that is targeted to the specific geographies we are advertising on behalf of our customers. Along the way, our advertising has become more cost-effective as a result of monetizing traffic from market areas we cannot serve today. Utilizing Reply.com's Marketplace has been an efficient and effective way to grow our business." About Reply!, Inc. Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks. To learn more about Reply!, visit http://www.reply.com/. Additional information is available at blog.reply.com. DATASOURCE: Reply!, Inc. CONTACT: Jennifer Smelyanets, +1-650-433-4222, ; or Brian Bowman, CMO, +1-925-983-3519, Web Site: http://www.reply.com/

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