Reply.com Brings on Board Top Real Estate Firms
September 09 2009 - 9:00AM
PR Newswire (US)
Marketplace Dramatically Improves ROI for Online Real Estate
Marketing SAN RAMON, Calif., Sept. 9 /PRNewswire/ -- Reply.com
(http://www.reply.com/), a leader in locally-targeted online
marketing, announced that prominent companies in the real estate
industry now leverage Reply.com's Marketplace to efficiently gain
access to geo-targeted real estate consumers. The list of customers
includes some of the top companies in the real estate industry,
such as: Weichert Lead Network, Intelius, ZipRealty, LeadtoRealty,
Market Leader, MultipleListing.com, RealtyStore.com, and
RealEstate.com. Reply.com's patent-pending platform acts as a
catalyst, bringing locally-targeted ad dollars online by providing
advertisers granular control over bids, coverage, quality, and
budgets. In five minutes, an advertiser using Reply.com's platform
can sign up, create a campaign for buying leads or Enhanced
Clicks(TM), and receive geo-targeted high intent traffic.
Reply.com's Marketplace allows for highly-efficient,
locally-targeted consumer acquisition, even for large lead
generation companies. "Reply.com has made online marketing more
relevant by localizing and simplifying it," said Reply.com Founder
and CEO Payam Zamani. "Moreover, Reply.com has made it easier to
reach the desired customer, in the precise location, without the
typical complexities associated with paid search or display
marketing. Leading CPC and display platforms require a level of
expertise that discourages millions of local advertisers from
migrating their advertising spend online. We enable local
advertisers to come online without needing to hire an agency or
become experts in paid search, making Internet marketing profitable
and user-friendly for businesses of all sizes." Companies are
increasingly looking for advertising formats that connect them with
consumers at a critical decision or purchase point. Market Leader
(NASDAQ:LEDR), a leading marketing partner to real estate
professionals, has benefited as both a buyer and seller in
Reply.com's Marketplace. -- As a buyer within the Reply.com
Marketplace, Market Leader supports the growth of HouseValues,
JustListed, Growth Leader, Team Leader, and RealtyGenerator, which
require customized advertising based on geography, number of agents
in the region, and depth of online presence. -- As a seller in the
Reply.com Advertiser Exchange, Market Leader auctions consumer
traffic that falls outside its coverage areas to Reply.com, which
enables them to monetize poorly-targeted ad spend that in the past
would have been wasted. Thad Westhusing, Vice President of
Advertising at Market Leader, summarized the benefits this way:
"The Reply.com Marketplace has provided us access to qualified real
estate traffic that is targeted to the specific geographies we are
advertising on behalf of our customers. Along the way, our
advertising has become more cost-effective as a result of
monetizing traffic from market areas we cannot serve today.
Utilizing Reply.com's Marketplace has been an efficient and
effective way to grow our business." About Reply!, Inc. Reply.com
is the leading online marketing platform for the acquisition of
locally-targeted and category-specific consumers on a
cost-per-click or cost-per-lead basis. By eliminating the need for
complex and expensive online marketing infrastructures and large
teams of experts, Reply.com makes Internet marketing available to
businesses of all sizes. Reply! provides a highly-profitable
alternative to online marketing solutions offered by major search
engines and ad networks. To learn more about Reply!, visit
http://www.reply.com/. Additional information is available at
blog.reply.com. DATASOURCE: Reply!, Inc. CONTACT: Jennifer
Smelyanets, +1-650-433-4222, ; or Brian Bowman, CMO,
+1-925-983-3519, Web Site: http://www.reply.com/
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