SRS TruVolume(TM) Advanced Volume Control Solution Debuts in VIZIO XVT HDTV and VIZIO HD Sound Bar
December 18 2008 - 8:00AM
PR Newswire (US)
- TruVolume(TM) provides a natural listening experience by
eliminating annoying volume fluctuations in television, music, and
other audio sources SANTA ANA, Calif., Dec. 18
/PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL), the industry
leader in surround sound, audio, and voice technologies, announced
today that SRS TruVolume(TM) is integrated into VIZIO's new
high-end 55" XVT HDTV and their new HD Sound Bar with Wireless
Subwoofer. SRS TruVolume is an advanced, intelligent volume control
solution that delivers a remarkable TV viewing experience by
eliminating irritating fluctuations in volume all too common in
today's television broadcasts. (Photo:
http://www.newscom.com/cgi-bin/prnh/20081218/LA53355) (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The
number one complaint of viewers with their television experience is
the fluctuation of volume level heard when switching from channel
to channel and when programming goes into or out of commercials. An
astounding 93% of consumers identify this problem as annoying*. To
solve the problem, SRS invented TruVolume. Unlike competitive
automatic gain control solutions, SRS TruVolume's innovative new
approach of measuring, analyzing and controlling volume levels
utilizes principles determined by SRS' extensive study of
psychoacoustics - the science of how humans perceive and process
sound. SRS TruVolume uses 20 frequency bands that closely model the
human hearing mechanism, monitoring and adjusting the audio signal
level continuously, resulting in a consistent volume, regardless of
fluctuations in the audio source. Users need only to set the volume
to their preferred level once, and then sit back and enjoy watching
television or listening to music without worrying about sudden or
frequent changes in volume level or having to reach for the remote
control to adjust volume. "I believe all of our TVs should have SRS
TruVolume going forward," said VIZIO's Vice President and
Co-Founder, Ken Lowe. "Properly calibrated and intelligently
managed audio volume are what consumers expect when they watch TV.
SRS TruVolume is a natural. It allows our customers to benefit from
the very latest technology, not only enjoying an immersive sound
with remarkable clarity, but also the freedom from having to reach
for the remote control every time the volume level jumps up or down
- simply set it and forget it." Lowe continued, "The SRS
engineering team used its outstanding depth of audio knowledge to
custom-tune the system, ensuring that our customers will enjoy the
highest quality sound experience, be it for television, DVDs, games
or music." While abrupt changes in volume are frequently identified
as a problem when watching television, other listening environments
are also prone to this problem. SRS TruVolume can address this
complaint across a wide range of consumer electronics devices,
including set-top boxes, AV receivers, PCs, mobile phones, auto
sound systems and portable media devices -- with users benefiting
from a consistent and comfortable listening experience free from
dramatic volume fluctuations. "SRS is excited about working with an
innovative, technology-driven partner like VIZIO. We take great
pride in the fact that VIZIO recognizes the necessity of our
TruVolume solution for optimizing users' experience and that
TruVolume is going to be a critical feature on a broad range of
VIZIO products," said Allen H. Gharapetian, SRS vice president of
marketing. "The inclusion of SRS TruVolume in VIZIO's new 55" XVT
HDTV and new HD Sound Bar with Wireless Subwoofer moves VIZIO to
the forefront of audio technology, giving VIZIO products great
differentiation in the marketplace by solving the number one
complaint of television viewers worldwide. We look forward to
extending our partnership with VIZIO to include this and other SRS
technologies in future products." The first VIZIO products to ship
with TruVolume are the new VF550XVT1A 55" 120Hz, 1080p LCD HDTV and
their new HD Sound Bar with Wireless Subwoofer (model VSB210WS). In
addition to TruVolume, the 55" XVT HDTV features SRS TruSurround
HD(TM), a suite of technologies that provides up to 6.1 channels of
playback over front facing speaker configurations, optimizes bass
performance, increases dialog clarity for greater intelligibility
of vocals, and adds definition to high frequencies for greater
clarity. The attractive, piano black VIZIO HD Sound Bar uses four
3" high efficiency mid/bass drivers and two 1" high performance
aluminum dome neodymium tweeters. In addition to SRS TruVolume, it
also features SRS TruSurround HD(TM) for immersive surround sound,
completing the entertainment experience. The included wireless
subwoofer is outfitted with a long throw 6.5" woofer augmented by
SRS TruSurround HD's notable ability to deliver deep, rich bass.
The Auto Sync function ensures the subwoofer connects wirelessly to
the Sound Bar for convenient plug and play operation. Only a single
cable is required to connect the Sound Bar to any flat panel TV.
The VIZIO 55" XVT LCD HDTV and the HD Sound Bar with Wireless
SubWoofer (model VSB210WS) will be available January 2009 at an
MSRP of $1,999.99 and $349.99 respectively. About VIZIO VIZIO, Inc.
"Where Vision Meets Value," headquartered in Irvine, California, is
America's HDTV Company. In 2007, VIZIO skyrocketed to the top by
becoming the #1 selling brand of flat panel HDTVs in North America
and became the first American brand in over a decade to lead major
categories in U.S. TV sales. VIZIO is committed to bringing
feature-rich flat panel televisions to market at a value through
practical innovation. VIZIO offers a broad range of award winning
Plasma and LCD HDTVs including the new XVT series. VIZIO's products
are found at Costco Wholesale, Sam's Club, Sears, Walmart, Target,
BJ's Wholesale, and other retailers nationwide along with
authorized online partners. VIZIO has won numerous awards including
a #1 ranking in the Inc. 500 for Top Companies in Computers and
Electronics, Good Housekeeping's Best Big-Screens, CNET's Top 10
Holiday Gifts, PC World's Best Buy among others. For more
information, please call 888-VIZIOCE or visit on the web at
http://www.vizio.com/. About SRS Labs, Inc. Founded in 1993, SRS
Labs is the industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of human auditory principals. Through
partnerships with leading global CE companies, semiconductor
manufacturers and software partners, SRS audio, surround sound and
voice processing technologies have been included in over one
billion electronic products sold worldwide including HDTVs, mobile
phones, portable media devices, PCs and automotive entertainment.
In fact, SRS Labs is the de-facto standard of HDTV audio processing
with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/. Except for historical
information contained in this release, statements in this release,
including those by Mr. Gharapetian, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. * SRS independent survey results, n=732
SRS Labs, Inc. Contact: Press Contact: Cyndee Pelino, Sr. Marketing
Manager Chuck Back, Noyd Communications Inc. 949-442-5518
310-614-2358 Investor Relations Contact: Matt Glover, Liolios
Group, Inc. 949-574-3860
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://www.newscom.com/cgi-bin/prnh/20081218/LA53355 DATASOURCE:
SRS Labs CONTACT: Cyndee Pelino, Sr. Marketing Manager of SRS Labs,
Inc., +1-949-442-5518, ; or Investor Relations Contact, Matt Glover
of Liolios Group, Inc., +1-949-574-3860, ; or Press Contact, Chuck
Back of Noyd Communications Inc., +1-310-614-2358, , both for SRS
Labs, Inc. Web Site: http://www.srslabs.com/
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