Jeep(R) Brand Signs on as Presenting Sponsor of Tim McGraw and Faith Hill's 'Soul2Soul Tour 2007'
March 07 2007 - 3:54PM
PR Newswire (US)
- The North American 'Jeep presents Soul2Soul Tour 2007' kicks off
on June 6 in Omaha, Neb. NASHVILLE, Tenn., March 7
/PRNewswire-FirstCall/ -- One of country music's most celebrated
love stories began with a date in a Jeep(R). So when reigning first
couple Tim McGraw and Faith Hill were looking for a sponsor for
their Soul2Soul Tour 2007, the Jeep brand was an obvious choice.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070307/CLW182 )
During a press conference today at the Country Music Hall of Fame
with McGraw and Hill, the Jeep brand announced that it will be the
official presenting sponsor of their new North American tour, "Jeep
presents Soul2Soul Tour 2007." The 33-concert tour will kick off in
Omaha, Neb., on June 6 and will conclude in Anaheim, Calif., on
Aug. 10. McGraw and Hill explained the story of the "date Jeep."
"In 1996 in State College, Penn., we were doing a show together. We
took a ride in a borrowed Jeep and that's where we decided that we
were going to be together and build a life together," said Hill
during the press conference. "Faith tracked down that Jeep and gave
it to me for my birthday a couple of years ago," said McGraw. "Tim
and Faith have a story about how the Jeep brand has been part of
their lives that's not unlike the thousands of stories we hear
every year from Jeep owners all over the world," said John Plecha,
Director - Jeep Brand Marketing and Global Communications. "As
members of our Jeep family, it made perfect sense to blend our
brands into a mutually beneficial partnership. We are very pleased
to be associated with these two very talented artists who reach a
broad audience much like the seven vehicles in the Jeep lineup."
Soul2Soul II made the history books as country music's highest
grossing tour ever and was named Pollstar Magazine's "Major Tour of
2006," beating out nominees Madonna, Roger Waters, The Red Hot
Chili Peppers and The Rolling Stones. In addition to Jeep signage
at every concert venue, McGraw and Hill's "Date Jeep," a red 1978
CJ-6, will travel with the tour along with a special "Soul2Soul"
2007 Jeep Wrangler Unlimited. While still in development, the next
phases of the partnership will include online activities, special
events and product placement. About the Jeep brand The Jeep brand's
66-year history of legendary capability has made it synonymous with
freedom, adventure, mastery and authenticity. In 2007, the Jeep
brand delivers on its promise to provide rugged, versatile,
innovative four-wheel drive vehicles with seven vehicles that will
"go anywhere and do anything," including the all-new Jeep Patriot,
Compass, Liberty, Wrangler, Wrangler Unlimited, Grand Cherokee and
Commander. http://www.newscom.com/cgi-bin/prnh/20070307/CLW182
http://photoarchive.ap.org/ DATASOURCE: Chrysler Group CONTACT:
Carrie McElwee, +1-248-512-2664, or , or Jodi Tinson,
+1-248-512-2944, or , both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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