J.Crew Opens crewcuts Store at The Westchester ... The clothes you love ... (slightly smaller)
July 13 2006 - 6:05PM
PR Newswire (US)
WHITE PLAINS, N.Y., July 13 /PRNewswire-FirstCall/ -- J.Crew
announces the arrival of the new crewcuts store located at The
Westchester in White Plains, NY. The long awaited children's store
will be officially open to welcome Moms and Dads, on Saturday, July
15th, 2006. This new jewel box store is the second freestanding
crewcuts boutique, closely following the launch of crewcuts in
April. (Photo: http://www.newscom.com/cgi-bin/prnh/20060713/NYTH144
) The introduction of crewcuts comes in response to the most
frequent request from J.Crew's loyal clients -to dress their
children, too. After a brief glimpse in 2001, J.Crew officially
brought crewcuts back last holiday season with a limited edition
line of cashmere sweaters. From the enormous response, J.Crew
decided to move forward with a full collection and introduced
crewcuts for boys and girls, ages 2 through 8. Crewcuts represents
a playful take on the adult J.Crew collection, without sacrificing
the same great quality or signature J.Crew "Classics with a Twist"
style. "We are going after a J.Crew style that our customers really
love for themselves and want for their kids. Until now, we feel
that the kids market has been missing a certain sophistication,
price and quality that we hope to provide," says Millard Drexler,
Chairman and CEO of J.Crew. Created for parents looking for
well-made children's clothing at friendlier prices (and knowing how
hard it is to find), crewcuts features the best J.Crew items ...
only smaller. The collection will continue to offer high quality
and styling, including everything from a colorful collection of
cashmere sweaters to the perfect vintage washed tees and even
beautiful dressed up items for flower girls and ring bearers.
Crewcuts highlights the younger elements of the J.Crew personality
and incorporates all of the iconic items the company is famous for,
including washed patchwork madras and argyle, as well as broken-in
and lightweight chino. Children (and parents) will love the
brighter colors, critter embroideries and graphics featured on
crewcuts items. One warning to all shoppers - shop early, there are
limited quantities available! Following the success of the first
freestanding crewcuts store, which opened May 2nd in NorthPark
Center in Dallas, TX, the highly anticipated Westchester store will
feature the entire crewcuts collection, including shoes and
accessories. The store will closely resemble a New England seaside
cottage - complete with a miniature lighthouse and white
wainscoting throughout. A beachy feel resonates throughout the
store with the fresh sky blue and bright green color schemes, blond
hardwood floors and brightly colored upholstered benches. In
celebration of the grand opening, there will be a special gift with
every purchase, while supplies last. As families walk through the
store, they are invited to "Meet Henry", J.Crew's favorite stuffed
pet Labrador puppy. A whimsical wall display of "Henrys," each
colorfully dressed in J. Crew fabrics, represent some of "Henry's"
playful personalities; including "Palm Beach Henry", "Clambake
Henry", "Crazy-Critter Henry", "Nantucket Henry" and "School-Boy
Henry" ~ timed just right for back-to-school shopping. Currently,
crewcuts is available in ten "shop-in-shop" J.Crew locations around
the country (Greenwich, CT - Tysons Galleria, VA - Westport, CT -
Southdale, MN - SouthPark, NC - Pasadena, CA - Fashion Valley, San
Diego, CA - The Atrium in Chestnut Hill, MA - Oakbrook, IL - Corte
Madera, CA). The crewcuts full service website is accessible at
http://www.jcrew.com/. J. Crew Group, Inc. is a leading retailer of
men's and women's apparel, shoes, and accessories - original
designs offering classic American style with a twist.
http://www.newscom.com/cgi-bin/prnh/20060713/NYTH144
http://photoarchive.ap.org/ DATASOURCE: J.Crew CONTACT: Heather
Lynch McAuliffe, J.Crew, +1-212-209-2611 Web site:
http://www.jcrew.com/
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