Ebiquity PLC Ebiquity Launches Total View Attribution service
July 11 2017 - 2:00AM
RNS Non-Regulatory
TIDMEBQ
Ebiquity PLC
11 July 2017
Ebiquity Plc
("the Company")
Ebiquity Launches Total View Attribution service
Ebiquity, a leading independent marketing and media analytics
consultancy, announces the launch of its Total View Attribution
service to enable businesses to improve the return on investment of
their multi-channel marketing activity and guide investment
strategy development.
Total View Attribution is a first to market service developed
with Ebiquity's proprietary technology and expertise to accurately
measure and analyse the returns generated through advertisers'
marketing and media investments across all channels both on and
offline. The service will enable brands to improve and refine their
marketing strategies providing a clearer understanding and tracking
of which channels and campaigns are most effective.
The service is initially being rolled out across 14 countries
and will provide granular detail on digital channels whilst also
quantifying the impact of non-digital (TV, Outdoor, radio etc.)
channels and other marketing levers (e.g. price, promotions etc.)
enabling businesses to define the effectiveness of their total
marketing investment strategies.
Mike Campbell, Head of International Effectiveness, Ebiquity,
said:
"The Total View Attribution service provides a multi-channel
solution for advertisers, putting digital media effectiveness in
context with offline media. The service will enable clients to
improve the ROI of their total media investments in an independent,
efficient and transparent manner. We are looking forward to working
with clients across geographies and industries to improve their
profitability."
Ebiquity's team of independent data analysts draws on experience
across thousands of marketing effectiveness projects, providing the
accurate interpretation of the attribution results, and its
implementation in commercial decision-making."
Ebiquity plc 020 7650 9600
Michael Karg (CEO)
Andrew Noble (CFO)
Instinctif Partners 020 7457 2020
Matthew Smallwood
Guy Scarborough
This information is provided by RNS
The company news service from the London Stock Exchange
END
NRARMMATMBTBBIR
(END) Dow Jones Newswires
July 11, 2017 02:00 ET (06:00 GMT)
Thomson Intermedia (LSE:THN)
Historical Stock Chart
From May 2024 to Jun 2024
Thomson Intermedia (LSE:THN)
Historical Stock Chart
From Jun 2023 to Jun 2024