TAM and LAN Implement Agreement to Benefit Frequent Flyers
May 08 2008 - 1:52PM
PR Newswire (US)
Passengers can accumulate and redeem points in the TAM Fidelidade
Program as well as use LANPASS on the airlines' domestic and
international flights SAO PAULO, Brazil, May 8
/PRNewswire-FirstCall/ -- TAM (Bovespa: TAMM4 and NYSE: TAM) and
LAN have initiated a partnership that allows customers to
accumulate and redeem points for the TAM Fidelidade Program and
obtain the same benefit for LANPASS in domestic and international
flights operated by the two airlines. The integration of the
frequent flyer programs comprises part of the agreement between TAM
and LAN signed last year, with the aim of expanding services
offered to passengers. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO ) With
this partnership, TAM passengers can use points accumulated through
the TAM Fidelidade Program to travel on any domestic or
international flight operated by the LAN Alliance. In the same
manner, LANPASS participants can avail themselves of this benefit
on all domestic and international TAM flights. TAM and LAN have had
a codeshare agreement since 2007. This agreement allows passengers
to travel to a variety of destinations in South America with one
single ticket from start to finish, checking baggage through to the
final destination. Paulo Castello Branco, TAM Vice President for
Planning and Alliances, says that the integration of the TAM
Fidelidade Program and LANPASS is sure to stimulate passenger
traffic on the continent even more. "This partnership will bring
immediate benefits to passengers, who will now have all the
advantages offered by TAM and LAN via their frequent flyer
programs," he says. The agreement reinforces TAM's strategy of
establishing partnership with the world's leading airlines. TAM
became a pioneer in Brazil's airline industry with the launch of
its Fidelidade frequent flyer program. As of today, the company has
more than 4.5 million members, and has by now issued more than 5.2
million tickets for frequent flyer points. The LANPASS program has
been in existence since 1985 and currently has 2.8 million members.
Investor Relations: Press Agency: Phone: (55) (11) 5582-9715 Phone:
(55) (11) 5582-8167 Fax: (55) (11) 5582-8149 Fax: (55) (11)
5582-8155 http://www.tam.com.br/ir MVL Comunicacao Phone: (55) (11)
3594-0302 / 0304 / 0305 About TAM: TAM (http://www.tam.com.br/) has
been the leader in the Brazilian domestic market for more than four
years and closed March 2008 with a 51.4% market share. The company
operates flights to 42 Brazilian destinations. It serves 79
different destinations in the Brazilian market through commercial
agreements with regional companies. Among Brazilian airline
companies, TAM's international market share was 68.9% in March. Its
international operations include direct flights to 17 destinations:
New York and Miami (USA), Paris (France), London (England), Milan
(Italy), Frankfurt (Germany), Madrid (Spain), Buenos Aires and
Cordoba (Argentina), Santiago (Chile), Caracas (Venezuela),
Montevideo and Punta del Este (Uruguay), Asuncion and Ciudad del
Este (Paraguay), and Santa Cruz de la Sierra and Cochabamba
(Bolivia). Additionally, it has code share agreements with
international airlines, which allow passengers to travel to another
64 destinations in the United States, South America and Europe. TAM
was the first airline company to launch a loyalty program in
Brazil; TAM's program currently has 4.5 million members and has
redeemed more than 5.2 million tickets in exchange for points.
About LAN: LAN Airlines is one of the leading companies of Latin
America. The LAN Alliance consists of LAN Airlines, LAN Express,
LAN Peru, LAN Ecuador and LAN Argentina, as well as LAN Cargo and
its affiliates. The LAN Alliance serves 14 destinations in Chile,
12 in Peru, 10 in Argentina, two in Ecuador, 15 destinations in
other countries in Latin American and the Caribbean, three in the
United States, two in Europe and four locations in the South
Pacific, as well as 58 additional international destinations
through various code-share agreements. At present, the LAN Alliance
has 72 passenger aircraft and 9 dedicated cargo planes. LAN
Airlines is a member of OneWorld (TM). It has bilateral commercial
agreements with American Airlines, British Airways, Iberia and
Qantas, as well as with Alaska Airlines, AeroMexico, Mexicana, TAM,
Korean Air and JAL. For more information, visit http://www.lan.com/
or http://www.oneworldalliance.com/.
http://www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO
DATASOURCE: TAM CONTACT: Libano Miranda Barroso, TAM Investor
Relations, +011-55-11-5582-9715, fax, +011-55-11-5582-8149, Web
site: http://www.tam.com.br/
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