SWD Sportsworld

RNS Number:1983W
Sportsworld Media Group PLC
21 December 2000


                          DISPOSAL OF NON-CORE ASSETS
                                       
Sportsworld Media Group plc, the sports TV production, sponsorship  and  event
marketing  company,  confirmed today that it has completed  the  sale  of  the
Australia-based  outdoor  advertising  operations  of  its  recently  acquired
subsidiary  SOMI  to Eye Corp Australia Pty Limited ("Eye Corp")  for  a  cash
consideration  of AUS$80.8 million (approximately #30.1 million).  The  assets
sold  include  the marketing rights to landmark outdoor advertising  sites  at
Sydney  and  Brisbane International airports and on the main access  roads  to
Stadium Australia.

The  assets sold were acquired by Sportsworld when it purchased SOMI in  March
this year. The core businesses of SOMI that Sportsworld has retained are those
that  complement Sportsworld's current portfolio, namely activities in  sports
stadia advertising and sports marketing consultancy.

The  proceeds from the disposal will be used for both organic growth  and  new
acquisitions.

Commenting, Sportsworld's Chief Executive Geoff Brown said:

"Sportsworld  is  a  focused company and this disposal is  in  line  with  our
strategy  of  concentrating  on  the growth of  our  core  activities  in  the
expanding  sports  media  market. This is an area  which  is  experiencing  an
unprecedented demand for sports programming and a reallocation of  advertising
budgets  from  traditional television advertising to  programming  and  sports
sponsorship. The proceeds from the disposal, for which we have achieved a good
price,  will  support new and exciting opportunities for the Group  in  sports
media."
                                       

Enquiries:

Andy Fletcher, Chief Financial Officer
Sportsworld Media Group plc    Tel: 020 7240 9626

Tim Spratt / Tania Wild
Financial Dynamics             Tel: 020 7831 3113
                                       

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