SWD Sportsworld

RNS Number:9417M
Sportsworld Media Group PLC
28 June 2000

SPORTSWORLD EXPANDS SPORTS PRODUCTION WITH ACQUISITION OF PRO-ACTIVE

Sportsworld Media Group plc ("Sportsworld" or the "Company")
Sportsworld, the sports, media and entertainment business is pleased to
announce that it has completed the acquisition of the entire issued share
capital of Pro-Active Projects Limited ("Pro-Active") for a total initial
consideration of #660,100. 

Pro-Active is a producer and distributor of sporting television programmes in
the UK and internationally, producing approximately 300 hours of programming
per annum to which it retains full media rights. Programmes produced by
Pro-Active include Watersports World, Sports Unlimited, Moto + and Destination
Adventure. It also provides television production consultancy services for
sporting events including the APR Powerboats Super League in the United States
and the PSA World Squash Super Series.  In the year ended 30 November 1999,
Pro-Active made a profit (after tax) of #176,962.  As at 30 November 1999,
Pro-Active had net assets of #332,157.

The initial consideration for Pro-Active comprises the payment by Sportsworld,
at completion, of  #429,100 in cash and the issue of 42,620 ordinary shares of
1p each of Sportsworld ("new Ordinary Shares"). Further consideration, up to a
maximum of #1,300,000 ("Further Consideration") will be calculated on an
earn-out basis by reference to the net profits of Pro-Active for the period
from 1 December 1999 to 30 June 2000, and for each of the three financial
years ending 30 June 2003 and by reference to the annualised average of the
net profits for each of those financial years. Further Consideration may be
settled in a mixture of cash and shares (with up to 50 per cent. of each
tranche to be payable in shares). The Vendors of Pro-Active, Alan Morton and
Tommasina Kay, will remain directors and employees of Pro-Active.

The acquisition will enhance Sportsworld's extreme sports business and
increase its exposure to the extreme sports television market.  Pro-Active
will work closely with the specialist agency, SSM Freesports Limited, a wholly
owned subsidiary of Sportsworld, in furtherance of these objectives.
Application will be made for admission to the UK Listing Authority and to the
London Stock Exchange ("Admission") of the new Ordinary Shares. The new
Ordinary Shares will be issued credited as fully paid and will, on issue, rank
pari passu in all respects with the existing issued ordinary share capital of
the Company. It is expected that Admission will become effective and that
dealings in the new Ordinary Shares on the Official List will commence on 3
July 2000.

Commenting on the transaction, Geoff Brown, Chief Executive Officer of
Sportsworld said:
"The addition of Pro-Active to our portfolio will take Sportsworld nearer the
top of the league of dedicated sports production companies. The Pro-Active
business model overlaps almost exactly with ours and we have already
identified some very clear and tangible opportunities."

Commenting, Alan Morton, Founder and Managing Director of Pro-Active said:
"With 85 per cent. of our business overseas, we are already a proven
international operator - this link with Sportsworld will energise and empower
us to expand further, and to fully realise the talent, experience and
potential of our team. There is already a business synergy between us which is
really exciting, but the immediate cultural affinity we have found with
Sportsworld is what confirmed our enthusiasm to join."

Enquiries:

Geoff Brown, Chief Executive
Sportsworld Media Group plc                     Tel: 020 7240 9626
Jagjit Mundi, Managing Director of Corporate Finance
Investec Henderson Crosthwaite                  Tel: 020 7597 5970

Tim Spratt / Tania Wild
Financial Dynamics                              Tel: 020 7831 3113


END

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