SRS SR EUR Inv.S

RNS Number:9906T
Startup Station PLC 
13 November 2000



                      Startup Station Plc
                               
                Recruitment of e-business team
                               
            Establishment of e-business consultancy

Startup Station Plc, ('Startup Station') the advisory business
aimed  at  providing  strategic  and  operational  support  to
Internet-based  businesses, announces that  10  professionals,
including    members    and    founders    of    the    former
PricewaterhouseCoopers  e-Business Transformation  Team,  have
joined the company.

Startup Station believes that following the recent changes  in
the  marketplace  a  niche exists for consulting  services  to
middle-market companies (revenue between #100 million and
#1  billion).   Startup Station's focus  will  be  to  deliver
innovative  new  business  services to  these  companies,  the
expanded  and  strengthened team will enable  the  company  to
employ  early  mover  advantage to  establish  a  position  of
strength.

Ziv Navoth, Managing Director, Startup Station Plc commented:

'Middle  market  companies,  like  venture  arms  from   large
corporates,   must  introduce  digital-based  innovations   to
generate  new  revenue  streams,  reduce  costs  and   improve
relationships with customers, business partners and employees.
Startup Station will target this clear market opportunity with
consulting  services  that  meet the  needs  of  middle-market
companies.  In a process that we label 'Corporate Rebirth', we
will  help  these  companies introduce a range  of  innovative
solutions involving e-business, customer care,
m-commerce and other digital-based initiatives.'

Rob   Fenton,  who  project  managed  the  creation   of   the
PricewaterhouseCoopers' incubator, noted that:

'Between  now and 2004, consulting fees for internet  services
are  forecast  to reach US$325 million in the UK,  and  US$4.6
billion in Europe.  Startup Station will position itself as  a
value-added  service provider by sharing  the  risk  with  our
clients.  By doing so, we demonstrate to our clients  a  long-
term  belief in the positive affects of innovations  on  their
business  operations. To complement our  increasing  focus  on
consultancy,  we will continue to invest in new businesses  as
appropriate.'

Alex McCracken, Senior Mobile Commerce consultant, added:

'The  new  team  has hit the ground running.  We  are  already
generating  revenue with an existing client base including  an
entertainment  company and a European transportation  company.
We  expect  to  sign more contracts in the near future  as  we
launch our marketing and sales efforts.'
                                                              
                                             
Enquiries:

Startup  Station Plc                        Tel:  020  7408 1181
Ziv Navoth, Managing Director

College  Hill  Associates                   Tel:  020  7457 2020
Michael Padley
Nicholas Nelson

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