New Customer Win

TIDMSNCL

Sinclair (William) Holdings PLC

31 January 2011

William Sinclair Holdings PLC

('William Sinclair' or 'the Company')

New customer win

William Sinclair is pleased to announce that it has won the national contract to supply its Multi-Purpose growing compost to Sainsbury's.

William Sinclair will provide Sainsbury's with its J.Arthur Bowers branded compost ahead of the busy 2011 spring growing season. The contract represents approximately 75 per cent of all of Sainsbury's compost requirements.

J.Arthur Bowers, one of William Sinclair's most established and best performing products, is a potting compost for all gardening uses including seed-sowing, pricking out, houseplants, hanging baskets and patio containers.

William Sinclair will begin delivering its compost to Sainsbury's on 15 February 2011 and the J.Arthur Bowers product will be available to Sainsbury's customers from 23 February 2011.

Danny Adamson, Managing Director, William Sinclair - Retail, said:

"William Sinclair enjoys close working relationships with all of its partners and our total focus on service ensures we develop and grow trust with our customers. Sainsbury's has some of the most demanding quality standards and product performance criteria in the horticulture industry and it is reassuring to see that they, like us, believe the quality of the J.Arthur Bowers brand to be unsurpassed. .

"We are proud to be supplying Sainsbury's with the majority of their compost needs and look forward to working together."

www.william-sinclair.co.uk

William Sinclair Holdings Plc Tel: 01522 537561

Bernard Burns, Chief Executive

Peter Williams, Finance Director

Arbuthnot Securities Tel: 020 7012 2000

Andrew Kitchingman

Ben Wells

Notes:

-- William Sinclair's brands include J.Arthur Bowers and the award winning New Horizon. New Horizon has won nine Which? Best Buy awards.

-- William Sinclair recently launched its peat free alternative under the trade name SuperFyba.

-- With similar characteristics to peat, SuperFyba looks and behaves like peat, but is made from a renewable by-product from the production of green compost.

-- Sinclair's significant investment in new technologies has secured an end use for this by- product, avoiding the need for it to go to landfill.

-- Approved by Nottingham Trent University, SuperFyba is already being used by a number of customers and many professional growers are taking deliveries for their own in house trials.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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