NEW YORK, Oct. 24, 2012 /PRNewswire/ -- SDL (LSE:
SDL), the leading provider of Global Information Management
technologies, is proud to announce it is helping The Associated
Press (AP) to package and showcase multimedia content for the
global news agency's AP Images, AP Archive and AP.org portals.
Member news organizations and other commercial customers
increasingly rely on AP for content for large news generating
events such as the Olympic Games and the U.S. presidential
election.
The project involved the integration of the three AP websites
with SDL Tridion 2011® Web Content Management (WCM) solution. SDL
Tridion's easy-to-use dashboard interface allows AP marketers to
keep up with the pace of breaking news and quickly deliver fresh
content to each website. The platform's agility and ease-of-use is
especially appealing when it comes to events like the Olympic Games
or the presidential election, when news agencies and AP customers
look for archive content as well as breaking news. Using SDL
Tridion, the team at the AP can easily search and retrieve content
from its archives – whether a photo or a series of videos – and
quickly package it to send to their customers.
"SDL Tridion has enabled our business teams to work
independently of the IT department. Creating a campaign and making
content changes once took weeks; now it takes minutes," said
Vincent Tripodi, Vice President of
Development at the AP. "Additionally, SDL Tridion enables the
business teams to use both out-of-the-box and custom components
that provide marketing teams with creative flexibility that was
difficult to deliver before."
"The sheer volume of content that news organizations like the
Associated Press work with can be overwhelming to older systems,"
said Jan Jaap Kolleman, CEO of the Content Management Technologies
division at SDL. "The Associated Press is a forward-thinking
organization that recognized the need to upgrade to a platform that
empowers its marketing team to re-use existing content and increase
the asset's return on investment. We look forward to celebrating
the successes they achieve with SDL Tridion."
About SDL
SDL enables global businesses to engage with
their customers in the language, the media and at the moment they
choose. We help businesses manage their brands, drive global
revenues, accelerate speed to market and enrich their customers'
experience. SDL's enterprise-ready innovative technology and
service solutions span the entire customer journey and include
social listening and marketing analytics, campaign management,
language management and services, video and written content
creation, web content management, dynamic technical documentation
publication and eCommerce. SDL solutions drive global reach across
multiple languages, cultures, channels and media. SDL has over
1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. For more information,
visit www.sdl.com.
Contact
GolinHarris for SDL – Ivana Gaspic
O: +1 415 318 4367
C: +1 415 955 7483
igaspic@golinharris.com
SDL Corporate Headquarters - Vicky
Ryce
+44 (0)7792 662213
vryce@sdl.com
SOURCE SDL