NEW YORK, Sept. 20, 2011 /PRNewswire/ --
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WHAT:
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Complimentary Webinar:
"Rethinking Personalization: How Contemporary Practices Change the
Rules of Engagement"
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This webinar is for anyone who
needs to understand and communicate the power, impact and value of
personalization as an engagement strategy. It looks at how
profiling, personalizing and targeting have evolved to provide a
sophisticated and effective engagement tool.
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With an engagement and relevance
mandate, digital marketers can now embrace all of the advancements
that contemporary personalization offers. Today's personalization
offers more information, richer data, smarter processes and
targeted content resulting in tailored interactions that produce
real business results:
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- Market pressure: business
factors that demand a fresh look at personalization
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- New personalization
capabilities: advances in data, processes and
capabilities
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- Contemporary practices:
increased engagement through profiling, personalizing, and
targeting solutions
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WHO:
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Hosted by SDL
(LSE: SDL), the leading provider
of Global Information Management solutions and presented by
Gilbane Group, an analyst
consulting firm focused on content technologies including web
content management, multilingual content, enterprise search,
enterprise social media, publishing, XML, XBRL, and
others.
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Scott Liewehr, Lead Analyst,
Outsell's Gilbane Services, is a recognized thought
leader in the field of content management, speaking, conducting
workshops and writing regularly on the subjects of web content
management, web 2.0 in the enterprise and user-oriented intranets.
He has more than fifteen years of experience in consulting, the
last ten of which have focused exclusively on content management.
He is also the elected President of CM Pros.
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WHEN:
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Thursday, September 22, 2011 at
11 a.m. PDT / 2 p.m. EDT
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WHERE:
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To register for the free
webinar, please visit http://bit.ly/n9UwUR
or click
here.
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About SDL
SDL is the leader in Global Information Management. Global
Information Management enables companies to engage with their
customers throughout the customer journey –from brand awareness, to
sales and after-sales support– and across languages, cultures and
channels.
SDL's best-of-breed Web Content Management, eCommerce,
Structured Content and Language Technologies, combined with its
Language Services drive down the cost of content creation,
management, translation and publishing. SDL solutions increase
conversion ratios and customer satisfaction through targeted
information across all customer touch points.
Global industry leaders who rely on SDL include ABN-Amro, Bosch,
Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft,
NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise
customers, has deployed over 170,000 software licenses and provides
access to on-demand portals for 10 million customers per month. It
has a global infrastructure of more than 60 offices in 35
countries. For more information, visit www.sdl.com
About Outsell's Gilbane Services
Outsell's Gilbane Services (formerly The Gilbane Group) provides
analyst and consulting services focused on helping businesses with
content strategies, practices, and technologies and their
application to high-value business solutions. The company has
delivered quality market education and insight to global
enterprises, governments, non-profits, publishers, and information
providers since 1987. For more information, visit
www.gilbane.com
Media Contact:
Ivana Gaspic
GolinHarris for SDL
Tel. 1-415-318-4367
Email: igaspic@golinharris.com
SOURCE SDL