Acquisition
January 18 2010 - 2:01AM
UK Regulatory
TIDMSDL
RNS Number : 6649F
SDL PLC
18 January 2010
SDL enters online retail market with acquisition of
eCommerce software company Fredhopper
SDL Maidenhead , United Kingdom
18th January 2010
SDL plc ("SDL" or the "Company"), the leading provider of Global Information
Management solutions, today announces the acquisition of Fredhopper, a
recognized leader in targeting and marketing software for eCommerce. This
acquisition is a further step in SDL's strategy and commitment to delivering
best-of -breed solutions for enterprises with complex, multilingual sales and
marketing and customer support requirements. The gross assets being acquired are
less than 5% of SDL's gross assets.
SDL has seen a growing demand for solutions that manage and optimize high value
customer engagements to drive online revenue and improve customer satisfaction
across multiple channels. SDL already has over 600 customers that have adopted
its enterprise Web Content Management solution including HP, AIG, Canon, Yamaha,
Toyota, Metlife, BBVA, Universal Studios, and Reebok.
The deal will allow Fredhopper, which counts Clarks, Toys R Us, B&Q, Waitrose
and Otto Group - the world's second biggest eCommerce company behind Amazon.com
- among its stable of over 100 large international retail customers, to embark
on a global rollout of its product suite and expand operations into the US and
Asia. The company currently operates in four European countries - the UK,
Germany, France and the Netherlands.
Fredhopper will become an independent division of SDL that will be named 'SDL
eCommerce Technologies.' The division will be led by Fredhopper's current
management team, and be focused on providing targeting and marketing software
for online retailers.
"Fredhopper adds another essential building block to SDL's Global Information
Management Platform, and reaffirms SDL's strategy and commitment to delivering
best-of-breed solutions to manage online customer interaction," said Mark
Lancaster, Chairman and CEO of the SDL Group. "Fredhopper gives us a strategic
entry into the retail and eCommerce markets, offers market-leading technology
that fits well into our Global Information Management Platform, and provides an
additional SaaS offering in our product portfolio."
In particular, Fredhopper brings a proven technology for effective targeting and
personalization, intelligent search, merchandizing and measurement. In addition,
Fredhopper brings innovative and established R&D and Professional Services teams
into the larger SDL Group.
"This is extremely positive news for our company and increases the value we
deliver to our customers in a number of ways," said Joris Beckers, CEO of
Fredhopper. "Joining forces with SDL allows us to expand beyond Europe to
customers in the US and Asian markets, leveraging SDL's global operational
scale. Competing in more markets will give us the opportunity to partner with
more premier retail brands which will enhance our products further, making them
better for all customers."
The acquisition will also enable Fredhopper to launch its online targeting
technology into new verticals - namely financial services, insurance, and
manufacturing, through SDL's existing Web Content Management solutions. Beckers
continued: "Cross fertilization across verticals always brings out new insights
that will again deepen our products for the benefit of all our customers.
Fredhopper's mission has always been to offer superior tools to optimize every
digital interaction. With SDL, we will achieve more of this faster."
"What we have seen in the past 12 months is a number of our larger customers
adopting multiple SDL solutions, giving our customers a complete integrated
solution," SDL's Lancaster added. "The Fredhopper technologies are a very
important enhancement of SDL's online marketing capabilities."
Join us for an informational webinar on January 18, 2010 at 16:00 GMT / 17:00
CET to learn more about the acquisition, the management team and the product
roadmap. Register today at our website.
-ends-
For further information please contact:
+--------------------------------------+------------------------------------------+
| SDL plc | Tel: 01628 410 127 |
+--------------------------------------+------------------------------------------+
| Mark Lancaster, Group Chief | |
| Executive | |
| John Hunter, Chief Financial Officer | |
+--------------------------------------+------------------------------------------+
| | |
+--------------------------------------+------------------------------------------+
| Financial Dynamics | Tel: 020 7831 3113 |
+--------------------------------------+------------------------------------------+
| Juliet Clarke/Ed Bridges/Haya | |
| Herbert-Burns | |
+--------------------------------------+------------------------------------------+
About SDL
SDL is the leader in Global Information Management solutions, which provide
increased business agility to enterprises by accelerating the delivery of
high-quality multilingual content to global markets. The company's integrated
Web Content Management, Structured Content and Language Technologies, combined
with its Language Services drive down the cost of content creation, management,
translation and publishing. SDL solutions increase conversion ratios and
customer satisfaction through targeted information that reaches multiple
audiences around the world through different channels.
Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH,
FICO, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin
Atlantic. SDL has over 1,000 enterprise customers, has deployed over 170,000
software licenses and provides access to on-demand portals for 10 million
customers per month. It has a global infrastructure of more than 50 offices in
32 countries. For more information, visit www.sdl.com.
About Fredhopper
Fredhopper is the ultimate marketing machine for eCommerce. Fredhopper's
technologies make it easy for online marketers to systematically improve
targeting the right content to the right person at the right time; increasing
revenue, profitability and customer lifetime value.
Fredhopper offers software products for Onsite Search, Onsite Targeting,
Predictive Targeting and Targeted Advertising. Customers include over 100 of the
world's largest and most demanding international online retailers including
Albert Heijn, Bijenkorf, B&Q, Clarks, Otto, Thomas Cook, Toys R Us and Waitrose.
Analysts rate Fredhopper as No.1 in its sector.
Fredhopper is headquartered in Amsterdam and has offices in London, Munich,
Paris and Sofia.
For more information, visit www.fredhopper.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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