RhythmOne Unites Digital Advertising Ecosystem at CES 2019
January 07 2019 - 9:00AM
Business Wire
RhythmOne’s New Advanced TV Ad Solutions and
Technologies Featured at One of the World’s Largest Tech Trade
Shows
RhythmOne plc (LSE AIM: RTHM), a global advertising technology
company, today announced its participation in CES 2019 and a focus
on “Unification” of the digital advertising ecosystem where
advertisers and publishers are connected with targeted audiences
that drive increased engagement and result in measurable business
outcomes. At this year’s event, to be held January 8 through
January 11, RhythmOne will moderate two roundtables focused on
Advanced TV that feature key advertiser, publisher, and industry
leaders; and host exclusive curated show floor tours for its
clients and partners. In addition, RhythmOne will demonstrate its
latest multiscreen advertising solutions in its Partnership Lounge
at the Vdara Hotel & Spa.
“Whether in your living room or your office – and on your
laptop, smartphone, tablet, or smart TV – it’s a new era of TV
everywhere,” said Jorg Nowak, Chief Revenue Officer, RhythmOne.
“All of this represents significant opportunities for publishers
and advertisers to engage consumers across screens, and our brand
and agency clients are executing multiscreen campaigns as part of
their comprehensive video strategies, with new solutions for
Advanced TV reshaping the landscapes of broadcast, cable, satellite
TV, and streaming video. Our integrated solutions — including YuMe
by RhythmOne and RhythmInfluence — empower advertisers to better
target and reach audiences, at scale.”
RhythmOne’s activities at CES 2019 will include:
- Thought Leadership Roundtable - Is
Advanced TV Ready for Prime Time?RhythmOne is hosting two
invitation-only roundtables with key clients and partners. The
sessions are designed to educate and inform top agency and brand
clients on the strategies and unique solutions RhythmOne and its
partners have developed to help ensure a strong future for the
Advanced TV market. The sessions will explore the current state of
advanced TV and programmatic buying from the perspective of both
media buyers and sellers. We will debate the future of TV: is it
going to be what it has always been — just delivered through
different pipes — or will advanced TV advertising be fundamentally
different when all is said and done? New models and technologies,
from private marketplaces to cross-screen measurement, will be
discussed, as well as current challenges and campaign successes,
with an ultimate emphasis on what tools will best position the
category for optimal success.
Roundtable participants include:
- Jeff Boehme, Senior Vice President,
Television and Cross-platform Research, Comscore
- Matthew Durgin, Director of Smart TV
Content Innovation, LG Electronics
- Amy King, Vice President, Product
Marketing, Pixalate
- Ryan King, Managing Director, Research,
Samba TV
- Ken Ripley, Vice President, Ad Sales,
Newsy
- Peter Ackerman, Product Marketing
Manager, RhythmOne (moderator)
- Partnership LoungeRhythmOne’s
Partnership Lounge will feature some of the latest cutting-edge
digital technologies and innovations that are helping to shape
advertising’s future. The RhythmOne team will demonstrate the power
of its unified platform, which combines differentiated supply,
innovative technology, and data-driven insights to drive outcomes
for advertisers and publishers, across all screens.
- Curated Floor ToursRhythmOne
will lead a series of floor tours in the Main Hall at Tech East,
offering clients and partners an in-depth look at the hottest
technologies — from the latest startups to the largest brands.
Tours will highlight the latest in connected devices, smart TVs,
mobile devices, artificial intelligence (AI), augmented reality
(AR), virtual reality (VR), home automation, the Internet of Things
(IoT), and more. During the tour, participants will benefit from
RhythmOne’s expert insight into the market potential of these
technologies, and more importantly, an explanation of how this new
tech may impact consumer behavior and future marketing
strategies.
For more information about RhythmOne’s participation and events
at CES 2019, please visit http://rhythm1.co/R1CES2019.
About RhythmOne
RhythmOne is a market leader in multiscreen digital advertising
solutions. Led by advanced TV and powered by the most efficient and
effective programmatic platform, we provide innovative solutions
for brands to connect with consumers – including YuMe by RhythmOne
and RhythmInfluence – and drive real business outcomes for
advertisers and publishers. Our full-stack, end-to-end unified
RhythmOne Programmatic Platform – inclusive of RhythmGuard, our
proprietary brand safety technology – is focused on delivering
scale, efficiency, performance, quality, and actionable data for
demand and supply-focused clients and partners. Founded in 2004 in
the United Kingdom, RhythmOne is headquartered in the United States
and maintains offices throughout the US and Canada, Asia-Pacific,
Europe, India, and Latin America. For more information, please
visit www.rhythmone.com.
Forward-Looking Statement
This press release contains forward-looking statements,
including those in management quotations. In some cases, you can
identify forward-looking statements by the words "may," "will,"
"expect," "intend," "plan," "objective," "anticipate," "believe,"
"estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable
terminology intended to identify statements about the future. All
statements other than statements of historical fact are statements
that could be forward-looking statements, including, but not
limited to, statements regarding CES 2019 and
solutions/technologies featured at CES 2019. These forward-looking
statements are subject to risks and uncertainties, assumptions and
other factors that could cause actual results and the timing of
events to differ materially from future results that are expressed
or implied in the forward-looking statements. Factors that could
cause or contribute to such differences include the dynamic and
rapidly evolving sector, as well as the highly competitive industry
that RhythmOne operates in, which make it difficult to evaluate
prospects. These and other risk factors are discussed in
RhythmOne’s Annual Report for the period ended March 31, 2018. The
forward-looking statements in this press release are based on
information available to RhythmOne as of the date hereof, and we
assume no obligation to update any forward-looking statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190107005267/en/
Media Industry ContactMelissa LavertySeismic for
RhythmOneMelissa@teamseismic.com
Rhythmone (LSE:RTHM)
Historical Stock Chart
From Jun 2024 to Jul 2024
Rhythmone (LSE:RTHM)
Historical Stock Chart
From Jul 2023 to Jul 2024