RhythmOne Partners with Placed to Quantify Impact of Digital and Linear TV Ads on In-Store Visits
December 03 2018 - 9:00AM
Business Wire
Placed Attribution for TV Integrated with
RhythmOne’s Programmatic Platform Provides Brands with Visit and
Reach Insights
RhythmOne plc (LSE AIM: RTHM), a global advertising technology
company, today announced that it has partnered with Placed – one of
the leaders in location-driven insights and ad intelligence – to
offer its clients access to a new measurement solution that
quantifies the impact of digital and linear TV campaigns in driving
consumers to retail stores. RhythmOne’s solution integrates
Placed’s TV measurement solution, Placed Attribution for TV, which
leverages in-store attribution data to match linear TV ad exposure
with desktop, mobile, and connected TV (CTV) ad exposures.
“As we move into the holidays, it’s the season for attribution
as retailers with physical locations seek to justify media
investments with in-store traffic and sales impact data,” said Jorg
Nowak, Senior Vice President of Global Sales, RhythmOne. “By
integrating the Placed Attribution for TV with our platform, we
have the advantage of offering clients consolidated,
easy-to-interpret reports that clearly prove whether their
marketing efforts have moved the needle. As TV and digital buyers
transition to video activation teams with combined media budgets,
it’s vital that we offer solutions that bridge the gap between
linear TV and digital with unique reach measurement across all
screens.”
“The ability to quantify and compare the impact of linear TV and
digital campaigns on in-store visits is a game-changer for
retailers,” said David Shim, Founder and CEO at Placed. “RhythmOne
clients will now be able to use in-store attribution data to make
informed decisions on future media strategy across media channels.
As a Preferred Partner, RhythmOne is often a first-mover in
incorporating our measurement tools into their platform, which
affords their clients the benefit of new early insights and data
before anyone else.”
RhythmOne’s scaled premium video and display inventory helps
marketers to reach niche audiences wherever they may be online. As
marketers look more closely at the impact of digital campaigns on
offline outcomes, pairing media initiatives with Placed’s offline
data, Inscape’s integrated opt-in smart TV data and Kantar’s
creative monitoring data is a natural evolution of the ad
ecosystem. Marketers may now garner a better understanding of how
channels work together to contribute to offline outcomes and help
discover optimal frequency across channels to reduce waste.
Placed Attribution for TV delivers actionable data to
RhythmOne’s media buying platform by providing a common currency
for omni-channel attribution across TV, digital, search, and
out-of-home advertising.
About RhythmOne
RhythmOne drives engagement between advertisers and targeted
audiences – resulting in real, measurable business outcomes. We
offer fully-integrated, cross-screen solutions that span desktop,
mobile, and connected TV (“CTV”) across high-impact video, rich
media, display, social, and native advertising formats – helping
advertisers reach high-propensity audiences wherever and however
they consume content. The connections we make are further enhanced
through unique audience data and powered by our unified
programmatic platform, RhythmMax. RhythmMax includes, RhythmGuard,
a verification technology which ensures quality audiences in brand
safe environments. This end-to-end platform – coupled with the
world-class service of our account teams – is designed to provide
more direct, efficient, and effective connections, driving ROI for
advertisers and publishers. Founded in 2004 in the UK, RhythmOne is
headquartered in San Francisco with offices in the US, Europe,
APAC, and Canada. For more information, please visit
www.rhythmone.com.
Forward-Looking Statement
This press release contains forward-looking statements,
including those in management quotations. In some cases, you can
identify forward-looking statements by the words "may," "will,"
"expect," "intend," "plan," "objective," "anticipate," "believe,"
"estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable
terminology intended to identify statements about the future. All
statements other than statements of historical fact are statements
that could be forward-looking statements, including, but not
limited to, statements regarding the RhythmOne’s preferred
partnership with Placed and its integration of a new Placed TV
measurement solution. These forward-looking statements are subject
to risks and uncertainties, assumptions and other factors that
could cause actual results and the timing of events to differ
materially from future results that are expressed or implied in the
forward-looking statements. Factors that could cause or contribute
to such differences include the dynamic and rapidly evolving
sector, as well as the highly competitive industry that RhythmOne
operates in, which make it difficult to evaluate prospects. These
and other risk factors are discussed in RhythmOne’s Annual Report
for the period ended March 31, 2018. The forward-looking statements
in this press release are based on information available to
RhythmOne as of the date hereof, and we assume no obligation to
update any forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20181203005085/en/
Media Industry ContactMelissa LavertySeismic for
RhythmOneMelissa@teamseismic.com
Analyst and Investor ContactMark BonneyRhythmOne
plcIR@rhythmone.com
Nomad and Broker for RhythmOneNick Westlake (Nomad)Numis
Securities Limited(UK) 020 7260 1000
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