RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution
November 20 2018 - 9:00AM
Business Wire
RhythmOne Continues to Help Lead the Advanced
TV and OTT Ad Market with Commitment to Providing Clients with
Highest Quality Inventory
RhythmOne plc (LSE AIM: RTHM), a global advertising technology
company, today announced that it has formed an early, collaborative
partnership with Pixalate, Inc. regarding its newly Media Ratings
Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic
(IVT) detection and filtration solution, a key component of
Pixalate’s comprehensive ad fraud detection and prevention
platform. RhythmOne’s planned integration of Pixalate’s solution
into its unified programmatic platform offers an added layer of IVT
detection and protection for OTT ad impressions. The Pixalate
solution will work in conjunction with RhythmGuard, RhythmOne’s
proprietary brand safety technology, which actively combats IVT
within its platform across all screens, including desktop, mobile,
tablet, and connected TV/OTT.
“Brand safety is a paramount concern for our clients, and a top
priority for all campaigns that run through our platform,” said
Jorg Nowak, Senior Vice President of Global Sales, RhythmOne. “As a
leader in the advanced TV ad market, we take our responsibility to
provide clients with high-quality OTT inventory very seriously.
We’ve invested in the tools and technology that enable advertisers
to buy brand-safe, cross-screen inventory from our marketplace, and
are excited to bring a new measure of quality assurance to the
rapidly growing OTT market.”
Pixalate's analysis shows global OTT IVT rates average 19% and
forecasts marketers stand to lose $10 billion in OTT spend in
2020.
“High CPMs and lack of measurement standards have made the OTT
channel a breeding ground for fraudsters,” said Jalal Nasir, CEO of
Pixalate. “We are proud to meet the challenge head-on with our
industry-first MRC accreditation for invalid traffic detection and
filtration in OTT. We applaud RhythmOne’s leadership in adopting
new OTT safeguards and helping their clients protect their ad
investments and reputation.”
RhythmOne and Pixalate have been working together for over two
years to test and develop solutions that help protect buyers from
the ad spend loss and brand reputation risk present in OTT/CTV. The
two companies have worked closely, as part of an OTT solutions
group, to experiment and apply advanced data science methods for
testing OTT fraud blocking and monitoring products, as well as
determining methods for addressing server-side ad insertion (SSAI)
and other OTT issues. As Pixalate announced last week, it was the
first company to receive accreditation from the MRC for
Sophisticated Invalid Traffic (SIVT) detection and filtration for
OTT video ad impressions.
RhythmOne is consistently ranked by Pixalate as a trusted
platform for agencies and brands. RhythmOne earned the #1 spot for
US and International rankings on Pixalate’s Global Seller Trust
Index (GSTI) for all of 2017.
About RhythmOne
RhythmOne drives engagement between advertisers and targeted
audiences – resulting in real, measurable business outcomes. We
offer fully-integrated, cross-screen solutions that span desktop,
mobile, and connected TV (“CTV”) across high-impact video, rich
media, display, social, and native advertising formats – helping
advertisers reach high-propensity audiences wherever and however
they consume content. The connections we make are further enhanced
through unique audience data and powered by our unified
programmatic platform, RhythmMax. RhythmMax includes, RhythmGuard,
a verification technology which ensures quality audiences in brand
safe environments. This end-to-end platform – coupled with the
world-class service of our account teams – is designed to provide
more direct, efficient, and effective connections, driving ROI for
advertisers and publishers. Founded in 2004 in the UK, RhythmOne is
headquartered in San Francisco with offices in the US, Europe,
APAC, and Canada. For more information, please visit
www.rhythmone.com.
About Pixalate
Pixalate is an omni-channel fraud intelligence company that
works with brands and platforms to prevent invalid traffic and
improve ad inventory quality. We offer the only system of
coordinated solutions across display, app, video, and OTT for
better detection and elimination of ad fraud. Pixalate is the only
MRC-accredited solution for sophisticated invalid traffic (SIVT)
detection and filtration across display, in-app, video, and OTT
advertising. www.pixalate.com
Forward-Looking Statement
This press release contains forward-looking statements,
including those in management quotations. In some cases, you can
identify forward-looking statements by the words "may," "will,"
"expect," "intend," "plan," "objective," "anticipate," "believe,"
"estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable
terminology intended to identify statements about the future. All
statements other than statements of historical fact are statements
that could be forward-looking statements, including, but not
limited to, statements regarding the adoption of the newly Media
Relations Council (MRC) accredited over-the-top (OTT) invalid
traffic (IVT) detection and filtration solution from Pixalate.
These forward-looking statements are subject to risks and
uncertainties, assumptions and other factors that could cause
actual results and the timing of events to differ materially from
future results that are expressed or implied in the forward-looking
statements. Factors that could cause or contribute to such
differences include the dynamic and rapidly evolving sector, as
well as the highly competitive industry that RhythmOne operates in,
which make it difficult to evaluate prospects. These and other risk
factors are discussed in RhythmOne’s Annual Report for the period
ended March 31, 2018. The forward-looking statements in this press
release are based on information available to RhythmOne as of the
date hereof, and we assume no obligation to update any
forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20181120005052/en/
Media Industry ContactMelissa LavertySeismic for
RhythmOneMelissa@teamseismic.com
Analyst and Investor ContactMark BonneyRhythmOne
plcIR@rhythmone.com
Nomad and Broker for RhythmOneNick Westlake (Nomad)Numis
Securities Limited(UK) 020 7260 1000
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