TIDMPURE 
 
RNS Number : 6861H 
PureCircle Limited 
26 February 2010 
 

PURECIRCLE LIMITED 
("PureCircle" or "the Company") 
PureCircle (LSE: PURE), the world's leading producer of Natural High Intensity 
Sweeteners, including Reb A, announces changes in its senior sales and marketing 
organisation to better support customers and developing markets. 
·     Mr Jordi Ferre, VP Sales PureCircle USA with responsibility for the 
Americas, will now report directly into the Group CEO. 
·     Mr Jason Hecker, currently Director of Marketing for PureCircle USA, is 
appointed Director of Marketing for the Group, reporting directly into the CEO. 
·     Mr Peter Milsted is appointed VP Sales for the Europe, Middle East and 
Africa region, reporting into the CEO. His specific focus will be to help 
customers prepare for launches as regulatory clearance momentum builds across 
the region. 
·     Mr Chris Hession, currently VP Sales Australia, is appointed VP Sales for 
the Asia Pacific region with emphasis on the important China market. Mr Hession 
will re-locate to Shanghai. 
As part of the re-organisation, Mr Peter Milsted has resigned from his role as 
Group Sales & Marketing Director and as an Executive Director of the Company 
with immediate effect. 
Enquiries: 
 
+-------------------------------+-------------------------------------------------+ 
| PureCircle Limited            |                                                 | 
| (www.purecircle.com),         |                                                 | 
+-------------------------------+-------------------------------------------------+ 
| Magomet Malsagov, Group CEO   | +60 1 2388 8049                                 | 
+-------------------------------+-------------------------------------------------+ 
| William Mitchell, Finance     |  +44 7974 005 163                               | 
| Director                      |                                                 | 
+-------------------------------+-------------------------------------------------+ 
|                               |                                                 | 
+-------------------------------+-------------------------------------------------+ 
| Alan Frame, Westport          |  +44 20 7065 2690                               | 
| Communications                |                                                 | 
+-------------------------------+-------------------------------------------------+ 
|                               |                                                 | 
+-------------------------------+-------------------------------------------------+ 
| Steve Allen RFC Corporate     | +61 4179 03115                                  | 
| Finance Ltd                   |                                                 | 
+-------------------------------+-------------------------------------------------+ 
|                               |                                                 | 
+-------------------------------+-------------------------------------------------+ 
|                               |                                                 | 
|                               |                                                 | 
+-------------------------------+-------------------------------------------------+ 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 BOABDGDDXUDBGGU 
 

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